Unit Description:

BBUS1001 provides students with an introduction to accounting and governance mechanisms.

This unit discusses bookkeeping processes and preparation of financial reports, accounting for retail operations, inventory, accrual accounting and introduction to management accounting. Accounting for business decisions introduces basic accounting concepts, principles and methods. Accounting in a social context, environmental and ethical issues are discussed in the unit.

Weekly workshops are used as interactive sessions where students are given a number of questions and practical exercises to test their understanding of the lectures.

Learning Outcomes:

1. Reflect on the fundamental and ethical role of accountants, accounting in economic decision-making and governance in accounting.
2. Demonstrate the ability of applying accounting treatment for basic business transactions using double entry bookkeeping.
3. Prepare basic financial statements for various basic business structures.
4. Demonstrate an understanding of contemporary accounting issues, their impact on society, ethical concerns and sustainability.

Unit Description:

This unit introduces students to the field of information technology. It provides both theoretical knowledge and practical application of basic aspects of information technology and their relevance to 21st century business operations.

The unit starts on a global scale in the e-world of the Internet before visiting the micro-world of computer hardware, operating systems, and software tools for productivity, creativity, and information processing. The unit explores networking and communication systems before looking at database technology and the design and management of business information systems. The unit concludes with a discussion of current issues and trends in information technology.

Learning Outcomes:

1. Describe the role of information technology in the workplace and in personal use
2. Demonstrate a knowledge of spreadsheets, word processing, databases, web browser technology and web authoring systems
3. Explain the general principles of computer networking, communications, and database technology
4. Discuss various business information systems
5. Demonstrate understanding of the process of business information system development; including problem identification, analysis, design, implementation, and management

Unit Description:

Communication skills are essential tools for life, study and work. BBUS1003 Business Communication offers students the structural underpinnings for written and oral communication and the opportunity to put this knowledge into practice. Students will learn the value and skill of being an effective communicator in the workplace through several teaching methods to facilitate learning, including class discussions, reflective activities, video, practical examples and exercises, and group work. The concept of academic and professional integrity in communication is also introduced and the application of research and referencing is practiced.

On successful completion of this unit, students will develop written and oral communication skills relevant for future academic and industry pursuits, and have the ability to adjust communication styles to suit the intended audience.

Learning Outcomes:

1. Reflect on the principles of academic and professional integrity.
2. Apply clear, evidenced based, coherent and independent exposition of knowledge and ideas in written communication.
3. Demonstrate understanding of the writing process in the production of various types of academic and business communications.
4. Follow etiquette conventions to create formal business communications.

Unit Description:

BBUS1004 Economics for Management introduces students to the field of economics and discusses the relevancy of economic theory for managers. It provides both theoretical knowledge and practical application of microeconomics and macroeconomics, and examines their relevance to current business operations. The unit begins with a discussion of markets and introduces theories of supply and demand. It investigates the microeconomic principles of production processes and costs, business organisation and strategy, competition and monopoly as well as interactions among government, business and markets. It examines the main fields of economic behaviour (resource allocation, income distribution, unemployment, inflation, the balance of payments and economic growth) and the major policy instruments (fiscal and monetary) for influencing this behavior. Students will complete this unit with an understanding of how economic theory drives political, legal and general business decisions.

Learning Outcomes:

1. Demonstrate understanding of fundamental theories of microeconomic behaviour.
2. Demonstrate understanding of fundamental theories of macroeconomic behaviour.
3. Apply economic theory to real world contexts and understand the implications for individuals, business and government organisations.

Unit Description:

BBUS1005 Foundations of Human Resource Management introduces students to the changing nature of the workplace and related ethical considerations. Students will learn the origins and objectives of Human Resource Management (HRM) in business, as well as functions including workplace health and safety, workforce planning, job analysis and design, recruitment and selection, performance management, career development, compensation and incentives.

This unit also explores current issues such as management of diversity and discrimination. Legal and regulatory frameworks governing HRM are also discussed at a national, regional and global level. On completion of this unit, students will understand the HRM function and global trends influencing current practice.

Learning Outcomes:

1. Examine the changing nature of the employment, the workplace, the Human Resource Management (HRM) function and related ethical considerations.
2. Demonstrate understanding of the Human Resource Management (HRM) function and how it aligns with organizational objectives.
3. Describe the legal and regulatory frameworks governing Human Resource Management (HRM).
4. Demonstrate a knowledge of theories, techniques and approaches to Human Resource Management (HRM).

Unit Description:

Marketing Fundamentals offers an introduction into the field of marketing and puts the function of marketing into organisational context. It also informs the non-marketer how one might interact with marketing as an organizational member.

The unit aim is to enable students to become knowledgeable about the concepts that inform the practical tools which marketers use to plan, implement and evaluate marketing decisions and that students will also be expected to apply during this unit. Indeed, through the use of lectures, tutorials, workshops and assessment tasks, students will apply their theoretical learning to real world cases. Current events and campaigns, videos, and case studies will be used to enhance student’s learning of marketing concepts.

This unit focuses on the development of knowledge and skills in the main marketing topics (and which also provide a foundation for more specialist marketing subjects in years two and three).

Learning Outcomes:

1. Demonstrate understanding of fundamental marketing concepts
2. Apply marketing theory to business situations
3. Explain ethical considerations in marketing processes
4. Evaluate emerging marketing trends in product development, e-commerce, communication and distribution

Unit Description:

BBUS1007 Organisational Behaviour demonstrates how to examine individual and group behaviour in organisations. Students are introduced to dominant theories on organisational behaviour.

The unit teaches a range of concepts and theories that can be used as tools to generate a more precise and in-depth analysis of behaviour than would be possible with idiosyncratic or superficial observations. Students will practice the critical habit of viewing phenomena from many perspectives and identifying related operational and ethical issues for managers.

Understanding people and group dynamics is introduced as the key to becoming a good leader and facilitating effective change management. These topics will be explained in the context of common business scenarios and will help students apply theory to practice.

Learning Outcomes:

1. Demonstrate understanding of the fundamental concepts and theories of organisational behaviour and the related operational and ethical challenges facing managers.
2. Identify what makes successful leaders and understand how to encourage leadership within an organisation.
3. Discuss organisational behaviour through multiple frames of analysis.
4. Examine the practical applications of organisational behaviour theory for managing people and organisations effectively.

Unit Description:

In a business world of big data, the emerging need to understand basic processes of data analysis, especially the interpretation of such analysis is becoming a fundamental tool for the professional. BBUS1008 Statistics for Professionals introduces basic theoretical concepts and applications of statistics in a real-world business environment. Statistics involves collecting, summarising, interpreting and presenting numerical information for the purpose of informed decision making. It is important that statistical data is presented in a meaningful way to inform managerial decision-making. To this end, models of descriptive statistics are explored, as is statistical inference, which focuses on future action based on already collected and analysed data.

Students will learn statistical and mathematical concepts such as probability, correlation and regression, sampling, hypothesis testing and chisquared tests. In addition, students will be introduced to different statistical software packages and learn of their value to professionals.

Learning Outcomes:

1. Recognise the need for and uses of statistical data as a business tool.
2. Demonstrate understanding of statistical theories and concepts, particularly those underpinning descriptive statistics and statistical inference.
3. Discuss and apply the process of gathering, summarising, interpreting and presenting the results of statistical data.
4. Evaluate the usefulness of statistical packages in assisting productivity and effectiveness of managerial decision making.

Unit Description:

This Unit introduces students to the legal framework and legal principles applying to commercial activity within the context of the Australian legal system. In particular, legal problems commonly encountered in business situations such as torts, contracts and consumer law.

This Unit also introduces students to the legal framework and legal principles applying to companies primarily but some introductory discussion is done on partnerships, trusts and associations as well. Some of the key topics include types of companies, process of incorporating, effects of incorporation, internal rules, appointment and removal of directors, duties of directors, shareholders’ remedies, share capital transactions and insolvency procedures.

In this regard, students develop the ability to interpret legislation and case law and apply them to given scenarios. The workshops will be used as interactive sessions where students are given the opportunity to test their problem-solving skills as well as ability to relate the relevance of the Corporations Act to various aspects of running a company.

Learning Outcomes:

1. Understand and relate the legal principles and frameworks applying to business processes and practices.
2. Interpret and discuss relevant sections of the legislation as applied to various business structures, general corporate governance issues that influence internal rules, management, share capital as well as loan and capital raising.
3. Identify and apply sections of the legislation and case law in the areas of director duties, shareholder remedies and relate areas of law relevant to setting up, running and terminating a company. 4. Work effective as a team in applying and analysing relevant legal principles to solve legal problems faced by companies.
4. Critically analyse and solve legal issues using a prescribed problem solving methodology (“ILAC”) and communicate findings in a logical and structured manner.

Unit Description:

BCAP3001 Business Research Project (Capstone) is the culmination of an undergraduate’s studies in a Bachelor degree at the Australian Institute of Higher Education.

Working individually, students identify a business issue within an organization of their choice and then design and implement a research intervention that addresses the issue. Students might choose to work in a functional area of their interest (such as marketing, hospitality, accounting, HRM etc.) or they may take a more strategic approach. Students cannot repeat work undertaken in previous assessments but may use it as a basis of issue identification and selection.

The Capstone enables students to identify and integrate relevant theoretical and technical concepts acquired throughout their undergraduate degree and apply them to a business or management situation.

Learning Outcomes:

1. Identify a relevant business issue within your course area.
2. Design a business research project proposal within your course area to address the issue.
3. Apply and integrate theoretical and technical concepts acquired in the course to investigate the issue.
4. Apply problem solving approaches to formulate feasible solutions.
5. Evaluate and choose the most appropriate option(s) and report accordingly.

Unit Description:

Introductory accounting provide students with a thorough grounding in financial accounting. BACC2001 discusses bookkeeping processes and preparation of financial reports, the framework of accounting, internal control and cash, non-current assets and current liabilities. The unit develops understanding of discipline specific knowledge areas, professional judgment, and problem solving skills.

BACC2001 focuses on financial accounting with an examination of accounting for partnerships and companies as well as cash flow statements.

Learning Outcomes:

1. Discuss the roles and responsibilities of accountants in preparing, interpreting, and communicating financial information.
2. Prepare and present financial reports for corporate entities in accordance with Australian Accounting Standards and the IFRS.
3. Demonstrate the ability of producing accounting data in preparation of financial statements.
4. Demonstrate knowledge on current issues in accounting and the role of ethics.
5. Evaluating business & financial performance, risk through financial tools and techniques.

Unit Description:

This unit aims to provide the use of an accounting information system in an organization. The application of technology to automate accounting processes and the implications this has for the accountants are addressed in this unit. Practical experience in the operation of an accounting package such as MYOB will be utilized as a self-directed study activity. Governance of accounting information system and the internal controls built into the systems that collect and store the data are explored. Basic safeguards to reduce cyber-crime and ethical issue are discussed.

Learning Outcomes:

1. Demonstrate an understanding of the role of accounting information systems in supporting the operations of an organization.
2. Examine the role of ethics and ethical decision making in the accounting information systems context.
3. Discuss and apply internal control techniques to business processes in a computerized environment.
4. Analyse and document business processes in an accounting information systems context.
5. Demonstrate the ability to prepare financial statements using accounting software packages.

Unit Description:

The aim of this unit is to help students develop their knowledge and understanding of various theoretical models of accounting, and to apply that knowledge and understanding to specific financial reporting issues that are the subject of Australian Accounting Standards Board (AASB) accounting standards. The course commences with an overview of the Australian financial reporting environment by focusing on the institutional framework for accounting standard setting and the conceptual framework.

The course then investigates selected applied issues in financial accounting by examining requirements of Australian accounting standards in these areas: valuation of assets, intangibles, leases, revenue recognition and accounting for income taxes among others. The course will also examine the corporate accounting issues such as share capital and reserves, liabilities and accounting for financial instruments.

Learning Outcomes:

1. Demonstrate an understanding of influences on the regulation of financial reporting, and the development and role of accounting standards in Australia and internationally.
2. Critically analyse various accounting theories and their implications.
3. Evaluate and explain the need for the development of a conceptual framework for accounting, and discuss the influence of such a framework on accounting practice.
4. Critically analyse the theoretical and practical aspects of a range of current accounting issues including integrated reporting.
5. Demonstrate and apply an understanding of selected accounting standards, including the ability to apply such standards in appropriate circumstances.

Unit Description:

The unit covers the concepts, principles, and techniques of management accounting. It provides both theoretical knowledge and practical application of aspects of contemporary and traditional management accounting systems and their role in providing cost information to assist in decision-making, planning, and control that will allow effective management of resources and creation of value for organizations, customers, and stakeholders.

Learning Outcomes:

1. Discuss the role of management accounting and ethical values in different types of organisation.
2. Describe and evaluate various costing systems (e.g. product, process, service and overheads).
3. Apply the knowledge of product costing to real-world management accounting contexts.
4. Compare and contrast traditional and current views of value creation within a management accounting context.
5. Recognise the limitations of management accounting techniques and use these limitations to enhance practical application of concepts.

Unit Description:

This unit introduces students to the field of corporate finance and provides both theoretical knowledge and practical applications of business finance decision-making. It begins with the basics of financial mathematics and asset valuation and moves on to examine the tools and techniques for making capital investment decisions, financing decisions, and the dividend decisions. It also looks at the Australian equities market and issues of capital market efficiency.

Learning Outcomes:

1. Demonstrate knowledge of financial mathematics
2. Explain the fundamental principles and issues in capital budgeting, project evaluation, market efficiency, company betas and risk, cost of capital, asset and security pricing.
3. Demonstrate the application of concepts and analytical techniques in financial decision-making.
4. Apply financial theory

Unit Description

In the foundation subject BHAT2001 Introduction to Hospitality & Tourism Management, students are exposed to a wide variety of perspectives for looking at and making sense of the ideas of hospitality and tourism as they evolve in today’s world. Whilst recognising that the two areas are different, the subject also views them as interlinked and forming a system. The “Hospitality and Tourism” system is examined from social, economic, cultural, and political viewpoints. In particular, business operations driving the Hospitality and Tourism Industry are closely examined.

The subject provides opportunities for students to apply Hospitality and Tourism concepts as a basis for analysing and evaluating business activities. On completion of this unit, students will understand market drivers and operational activities of these two industries.

Learning Outcomes

1.  Discuss the concepts of hospitality and tourism and how they relate to the Hospitality and Tourism system
2. Discuss how Hospitality and Tourism is regulated at local, national and international levels
3. Analyse the broad social, economic, cultural, political and environmental impacts of Hospitality and Tourism
4. Examine ethical issues arising in the Hospitality and Tourism context
5. Compare the types of business activity involved in the Hospitality and Tourism industry

Unit Description

BHAT2002 Services Marketing examines consumer decision-making and other aspects of marketing in relation to the service context. Students will explore the important role that marketing activity plays in aligning the ‘service expectation’ with the ‘service experience’ of the consumer in service-based industries.

This unit focuses on the development of knowledge and skills in marketing services, specifically the topic of understanding and managing the service encounter, development and delivery of the service offering, pricing and communication strategies for services. Aligned with the unique characteristics of service offerings, this unit examines the need for productive capacity and management of demand, as well as discusses perceptions of risk and quality and how to manage these.

Students will learn the importance of creating and maintaining customer satisfaction through the service experience.

Learning Outcomes

1. Discuss the differences between goods and services marketing
2. Explain the decision-making processes of consumers in a services marketing context
3. Explain and apply the services marketing mix for improvement in business situations
4. Evaluate the use of a customer service orientation in the design and implementation of services marketing activities
5. Discuss contemporary issues in consumer attitudes in service industries

Unit Description

BIAE2001 Innovation & Entrepreneurship Fundamentals explores the concept of innovation and the process of building “something from nothing” through entrepreneurial activity. The unit examines what makes a successful entrepreneur and the idea development journey. A history of innovation is provided to ensure students understand the current context of entrepreneurship. To help students understand how and where ideas are spawned, the varied types of innovation are examined. In addition, the topics of social entrepreneurship, the role of technology in new product development, communication and finance of new ideas is also discussed.

On completion of this unit, students will understand innovation processes, how to identify or create a business opportunity, evaluate the feasibility of that opportunity, and finance options.

Learning Outcomes

1. Identify the features of entrepreneurship and characteristics of entrepreneurs 2.
2. Describe the historical events driving the current understanding and approaches to innovation and entrepreneurship
3. Evaluate innovation types
4. Examine components and explain the process of developing and launching a new venture, including idea generation, pitching, obtaining finance, product development, and marketing strategies

Unit Description

Developing new products and services is instrumental for organizational growth and maintaining or increasing competitive advantage. Incorporating theory and practical examples, in BIAE2002 New Product Development students will learn how to identify, screen and analyse market opportunities, and the process of turning ideas into concepts. Consumer behaviour theory and market research methods are also introduced and applied at the relevant stages in the development process. Ethical considerations and Legal and regulatory frameworks are discussed in context of product development, design, communication, and disposal.

Through this unit, students will also evaluate go-to-market strategies and the critical success factors for communication, distribution and delivering on promises to achieve launch objectives. Modern developments in this field are also examined as part of the unit material and demonstrated with examples from practice via case studies. On completion of this unit, students will know the development process for new products and services and be able to apply this in varied business contexts.

Learning Outcomes

1. Discuss the stages of new product development
2. Examine the process of opportunity identification and selection
3. Apply and evaluate the new product development process
4. Explain ethical issues when developing new products and services

Unit Description

BIAE2003 Innovation & Creativity examines the concept and application of creative thinking and how it drives business innovation. Theory on human behavior in relation to motivation and cognition are explored as ways to understand creativity. Through case studies on disruptive innovations and reflective practice, students will learn and apply the process of creative thinking. The relationship between creative thinking in both entrepreneurship and intrapreneurship is examined through current examples in practice. Students will also learn how to spot and predict market trends. Identifying unmet needs or pain points and developing solutions for consumers is explored as a method for innovation.

Through this course, students will develop skills necessary to practice creative thinking and to identify opportunities and solve business problems; arguably, a valuable knowledge and skill-set in any workplace.

Learning Outcomes

1. Examine the concepts and theoretical frameworks underpinning creativity, innovation and critical thinking.
2. Demonstrate understanding of the relationship between creative ideas and business innovation.
3. Analyze the transferable skills and assets required for creative thinking in business.
4. Apply the process of creative thinking to solve business problems.

Unit Description

Successful completion of BINT2001 prepares students to enter the workplace with a deeper understanding of workplace contexts, cultures, recruitment practices and expectations of professionals across a range of industries.

Students will be provided with a systematic approach to developing a strategy for entry into the employment marketplace. In particular, attention is focused on understanding the needs of employers and on communicating with them to secure a job.

Students will also focus on understanding and developing skills to assist them become full organizational members in the workplace and in cultivating their career path for the future. This subject directly prepares students for their internship in Year 3.

Learning Outcomes

1. Identify and explain the major themes relevant to industry and the workplace, the job market and job search strategies
2. Identify and respond to the application and selection processes, and employment interview
3. Describe the importance of ethics, workplace culture and organisational structures in regard to the workplace and workplace behaviour and conduct
4. Utilise diverse business communication methods and apply the principles of effective self-management in a business context
5. Identify and evaluate relevant theory of management and organisational structures to workplace examples

Unit Description

Students will be introduced to a range of information systems concepts based in and outside their immediate experience. Students will be expected to develop an understanding of the nature of analysing, designing and developing information systems.

The emphasis on this unit is on the understanding of information systems as designed solutions to problems; and of computing as providing a means of interpreting these solutions.

Further, a practical emphasis will be placed on the techniques, tools and methods of systems analysis in a business environment. Students will develop analytical skills in information requirements analysis, problem identification, feasibility assessment, data modeling, use case analysis, specifications and socio- technical issues of the systems development life-cycle.

Learning Outcomes

1. Describe and discuss concepts and principals of systems analysis and design
2. Examine the stages of the systems development life cycle
3. Apply basic diagrammatic modelling tools to systems analysis and design
4. Use specifications such as user interfaces, databases, and systems interfaces to design systems to meet specific business/project purposes
5. Identify and critically assess current trends and developments in systems analysis and design

Unit Description

This unit introduces students to fundamental concepts in modern data communications and computer networks aimed at preparing users of IT, IT professionals and those who will specialise in computer networking. The focus is on Local Area Networks (LAN) and topics covered include the layered networking model and students are introduced to networking devices and protocols and their use in computer networks and net-based software applications. The core set of protocols employed on the global Internet, TCP/IP, is studied in some detail.

Students will undertake practical work that includes designing and building simple peer-to-peer networks and LANs that are connected to the Internet in a purpose-built facility.

Learning Outcomes

1. Describe and discuss the key principles of data communications and computer networks and network architectures
2. Demonstrate comprehension and a working knowledge of commonly used network protocols including OSI and TCP/IP
3. Identify and examine the key functions and various elements (routers, modems, etc.) of modern computer networks (LANs, WANs, and wireless networks)
4. Design, configure, build, and troubleshoot a simple/basic local area network
   (LAN)
5. Identify and critically assess key security and data verification issues related to the creation and maintenance of computer networks.

Unit Description

This unit provides students with an overview of the knowledge, skills, tools, and techniques of project management, and their application in delivering successful Information Systems (IS) project outcomes. Students will gain understanding of how projects are managed through the full project lifecycle including planning, execution, monitoring, control and closure.

This unit will provide students with an appreciation of the nature of Information Systems projects, and methods used by the project manager and project team for stakeholder engagement, scheduling project activity and resources, budgeting for projects, communicating project plans, progress and status, controlling scope and variations, managing the project team, managing change, and assessing and mitigating project risks. A range of case studies will be used to enhance practical understanding of the tools and techniques covered.

Learning Outcomes

1. Demonstrate comprehension of the different phases of the project life cycle and design planning, costing, scheduling and controlling
2. Explain the role of the project manager and create the functions and operations of project teams and groups
3. Demonstrate a working knowledge and understanding of key project management software applications tools, and techniques including critical path analysis, and PERT and GANTT charts
4. Critically assess examples of project management practice as evidenced through case studies
5. Apply the principles and tools to monitor and evaluate IT projects.

Unit Description

This unit provides students with a foundation in enterprise information systems and identifies the key issues for managers involved in acquiring and maintaining
large-scale software systems in organisations. The strategic significance of enterprise systems in organisations is demonstrated through investigating enterprise resource planning (ERP) support for fundamental business processes, and examining the relationship between the configuration of enterprise systems modules and the design of organisational structures and practices.

The objective of the unit is to provide students with sufficient knowledge of enterprise systems so that they can appreciate the role and functionality of ERP software as well as being able to contribute effectively in projects for acquiring and enhancing ERP software.

Learning Outcomes

1. Show an understanding of the basic principles and issues associated with enterprise systems
2. Explain and describe the scope of common enterprise systems (e.g. supply chain, HRM, procurement, etc.)
3. Identify and critically assess the challenges associated with implementing enterprise systems and their impact on business
4. Demonstrate an understanding of the enterprise system development life cycle, from selection, acquisition, implementation, and maintenance
5. Identify the factors that contribute to an organisation’s readiness to implement enterprise systems and how obstacles might be overcome

Unit Description

This Unit examines the theory and concepts of Management Information Systems and the role they perform in business today. The Unit ensures that students understand the increasingly technological issues in managing information in organisations, and are aware of both the possibilities and the restrictions of such systems.

During lectures, the value and uses of information technology and the way that it is used for operating businesses, making management decisions, gaining strategic advantage and for ensuring probity and transparency in business operations are explained. During the lab sessions, these issues will be demonstrated in a practical manner to the students, so that students can see theory in practice, and appreciate linkages between the concepts.

Learning Outcomes

1. Describe electronic commerce and electronic business
2. Understand how to manage information systems for the digital firm
3. Understand how hardware, software, database resources, & networking infrastructure support information systems and knowledge management
4. Demonstrate by research the relationship between enhanced management decision making and information systems
5. Discuss information system security and control

Unit Description

BMGT2001 International Business introduces the context of international business and key operational considerations. Students will learn the phenomenon of globalization and its influence on global trade. Weekly material will explore key issues and relationships in the global business environment, in particular, political, legal, economic and cultural differences as well as international trade and foreign investment policies.

This unit also analyses trade theories and their application through history. In addition, the varied financial systems supporting global operations are exemplified with current examples. From this foundation, students will examine the unique strategic and operational considerations in international business compared with domestic trade, including company strategy, marketing strategy and human resource management. Ethical considerations for international companies are broadly discussed in the context of corporate sustainability, cultural trends, government regulations and stewardship.

Learning Outcomes

1. Demonstrate understanding of key operational and ethical challenges facing international business managers
2. Discuss the nature of globalisation and the structure of international business
3. Examine different cultural, political, legal, and economic forces in business environments around the world
4. Explain the principles of international trade and financial systems
5. Evaluate operational and strategic considerations of international business

Unit Description

BMGT2002 Managing Operations examines the operational facets of organisations, focusing on the processes that contribute to the organisation’s end product or service.

Students will examine the operational objectives and strategies and develop an understanding of a number of key functions within the organization, including the design of processes, the design of supply networks, process technology and job design. Planning and control are recognised as a central management function, this includes planning and controlling inventory, supply chain management and project management. The processes of monitoring, measuring, analysing and improving operational performance are applied via scenarios and case studies.

Learning Outcomes

1. Identify the role and function of the operations manager and the relevant ethical considerations
2. Explain how operations objectives and strategies fit within an organisation
3. Describe the many facets of the operations process (design, planning/control, and improvement) and how to manage these
4. Explain the concept of Total Quality Management and its importance to an organisation, and demonstrate how quality can be monitored
5. Evaluate a practical operations management scenario

Unit Description

BMGT2003 Contemporary Organisations & Human Resource Management builds on student’s foundation knowledge of Human Resource Management (HRM). Through this unit, students will build important skills such as emotional intelligence and strategic insight, as well as learn the role and application of HRM operations. Current and relevant case studies contextualise these topics and develop students’ ability to use critical analysis and apply empathy when addressing complex issues in the workplace. Contemporary trends facing managers, such as technology in the workplace (operational systems and communication platforms), diversity and harassment, the principle of work/life balance, and other global workforce trends are also examined. On completion of this unit, students will understand core HRM functions and their legal and regulatory frameworks, and have the ability to identify, adapt and respond to changes in the workplace.

Learning Outcomes

1. Explain Human Resource Management operations
2. Demonstrate understanding of the legal and regulatory frameworks underpinning Human Resource Management decisions
3. Discuss contemporary issues facing Human Resource Managers
4. Evaluate workplace dilemmas facing Human Resource Managers

Unit Description

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their real needs, and also of understanding how the seller and the buyer can engage effectively. BMKT2001 Consumer Behaviour examines consumers from both psychological and sociological perspectives, enabling marketing managers to critically analyse their strategies. Buyers go through complex decision-making processes before they commit themselves to a purchase or consume a product or service.

Therefore, this subject investigates buyer decision-making processes along with the internal and external influences on the purchasing process. Learning environment may include analysis of current case studies, video examples, campaign analysis, and guest lecturers.

Learning Outcomes

1.  Explain and communicate the complexities of consumer decision-making processes including the influence of situational, psychological and social factors
2. Identify and evaluate marketing strategies in relation to consumer motivations
3. Show a broad knowledge of current issues in buyer/consumer behaviour
4. Critically review the place of consumption in modern society

Unit Description

BMKT2002 Marketing Communications informs students further about the marketing communication process and the role and importance of communication as a vital element of the marketing mix. In doing this, the unit introduces major concepts including the notion of integrated marketing communications (IMC).

The aim of BMKT2002 is for students to develop skills and practical knowledge in selecting and integrating communication strategies as part of the broader marketing mix development. Learning environment may include analysis of current case studies, authentic tasks, video examples, campaign analysis, and guest lecturers.

Learning Outcomes

1. Identify and explain the fundamentals of marketing communications and its role in the overall marketing strategy
2. Identify and review approaches to marketing communications
3. Critically evaluate current marketing communications programs
4. Analyze a range of marketing communication problems and apply marketing communications concepts and principles to formulate solutions

Unit Description

Marketing research is most often the first step in the marketing process and so a thorough comprehension of (and an ability to apply) marketing research is vital for today’s marketers and marketing managers. Therefore, BMKT2003 Marketing Research provides an introduction to the concepts and skills necessary to successfully undertake research to better understand customers, potential customers and the marketplace.

BMKT2003 Marketing Research also introduces students to the growth of on-line data collection methods and other aspects of digital marketing research. Learning environment may include analysis of case studies, authentic tasks, video examples of research in action, and guest lecturers.

Learning Outcomes

1. Demonstrate comprehension of the fundamentals of marketing research
2. Describe and explain the marketing research process
3. Apply the concepts and principles of marketing research to investigate a marketing problem by obtaining, analyzing and interpreting data relevant to making evidence-based decisions and communicate results
4. Analyze a range of marketing problems and apply marketing research concepts and principles to identify solutions

Unit Description

BMGT3001 Governance and Business Ethics introduces students to the philosophical traditions informing current ethical perspectives and legal frameworks. Through the course of this unit, students will examine the rights, values, principles and positions of individuals and groups within the corporate structure, and the ethical schema contributing to good corporate governance is also discussed.

Students will use theory to analyze the interplay between ethical decision-making and strategic thinking. The impact of corporate activities on society is addressed, specifically relating to changes in societal attitudes and behaviours regarding corporate social responsibility, changes in government regulations, and increasing demand for corporate stewardship. These issues are reflected in relevant case studies that challenge students to solve complex dilemmas and make ethical judgments.

Learning Outcomes

1. . Examine the contribution of an ethical schema to the good governance of the organisation
2. Analyse the interplay between ethical decision making and strategic thinking at organisational, professional and personal levels and understand the steps to balance them more effectively
3. Evaluate ethical dilemmas in the global environment based on a knowledge of diverse cultural and philosophical traditions that influence behaviour
4. Reflect on theory and practice to develop and justify solutions for complex management problems relating to ethics and social responsibility

Unit Description

Strategic management is the basis of proactive business practice, it necessitates an understanding of business structure and processes, an ability to identify corporate assets and objectives, and the capacity to use all relevant information when planning for the success and longevity of an organisation. Students will develop the knowledge and skills required to analyse internal and external business environment and implement appropriate business strategies. This unit investigates theoretical frameworks that underpin strategic business management and locates them in both a national and regional context. Core strategic functions are demonstrated through relevant case studies across varied business scenarios. This unit may incorporate experiential learning by way of simulations and/or authentic projects.

Students can develop the critical analysis skills necessary to investigate business issues using applied theory and use that insight to inform and justify strategic decisions. In addition, students will learn ethical decision-making and good corporate governance procedures relating to strategic development.

Learning Outcomes

1. Identify the stages in the strategic management process and explain the need for creative and innovative thinking
2. Assess the organisation’s competitive environment when developing strategy
3. Evaluate the different approaches and frameworks available to use in strategic development
4. Examine how business ethics and corporate governance might inform and influence successful strategy development

Unit Description

All organizations face change, whether it is in the form of changes to management, organizational restructure, retrenchment, business development or operations. Without strategic management, change can be detrimental to organizational culture and result in poor performance. Students should understand how to identify, adapt and manage change when they enter the workforce.

This unit develops student’s knowledge and application of theory to understand and practice effective change management in an organization. Through analysis of theoretical models and case studies, students will learn the psychological and social processes governing changes. In addition, students will examine the dynamic relationships between organizational structure and culture, and how this influences employee’s acceptance of change. Drawing on professional and academic literature, students will develop skills required to lead change, develop new ideas and cultivate creativity, as well as apply formal processes for managing sustainable organizational change.

Learning Outcomes

1. Understand the concept and process of change management
2. Examine ethical issues in leading organisational change
3. Evaluate approaches to change management
4. Develop and communicate a change management plan

Unit Description

BHAT3001 Hospitality & Tourism Management examines the key ‘operational’ aspects of hospitality and tourism management, specifically the process of procuring, preparing, and serving food and beverages in a commercial environment, the management and provision of accommodation and associated services, and the effective financial management of each of these areas. With an emphasis on hygiene management, quality control, and menu planning, this unit explores the operational constraints on hospitality systems. Students will consider the role of management systems and processes and how organisations monitor performance and maintain financial control of the overall process.

Students will appreciate the role of effective and efficient operations in delivering experiences that delight customers and developing sustainable business.

Learning Outcomes

1. Discuss the concept of the Hospitality and Tourism system
2. Compare a range of contemporary Hospitality and Tourism enterprise types
3. Examine and demonstrate operational activities in Hospitality and Tourism Management
4. Recommend improvements for a commercial enterprise based on Hospitality and Tourism concepts

Unit Description

The nature and management of attractions and events are the focus areas for BHAT3002 Events Management. The nature of attractions as the primary consumer experience in the Hospitality and Tourism industry is introduced and ‘events’ are placed within this context. The concept of an event lifecycle is used to examine the activities involved in event development and realisation, and the role of project management in effective event management is addressed. A range of event types are examined using current and relevant case studies.

Students will also learn and apply operational activities related to event management. On completion of this unit, students will understand contemporary issues facing managers and appreciate their broad role.

Learning Outcomes

1.  Discuss the concepts of ‘attraction’ and ‘event’
2. Examine the management and marketing frameworks underpinning successful event management
3. Apply project management tools and techniques
4. Evaluate and demonstrate the event planning process

Unit Description

Gaining capital and maintaining cash flow is one of the most challenging functions for any entrepreneur. BIAE3001 Financing New Business Ventures enables students to learn and apply core functions related to securing and managing finances in new ventures. Students will also learn the sources of funding for entrepreneurs and how to evaluate them in the context of different business scenarios. To obtain investment, new ventures are subject to valuation. Students will learn the different methods for valuing a new venture, and the factors considered in a prerevenue and post-revenue valuation. Communication skills, personality traits, experience and passion of the entrepreneur/s is critical to securing investment. Due to peaks and troughs of a new venture, many investors are equally concerned with ‘the team’ as they are with ‘the idea’ itself.

Students will learn how to develop and deliver a pitch presentation to sell both themselves and the viability of their new business. On completion of this unit, students will have learnt the process of identifying and evaluating sources of funding,as well as producing and communicating financial plans.

Learning Outcomes

1. Identify and evaluate sources of funding for new ventures
2. Explain and apply the valuation process
3. Prepare required financial plans for funding new ventures
4. Examine ethical considerations and legal constraints in financing new ventures
5. Demonstrate understanding of the process as well as develop and deliver a pitch presentation for an investor audience

Unit Description

There are many great ideas, but not all great ideas develop into a viable commercial business. BIAE3002 Commercialisation takes students through the process of developing and analyzing a business model. Understanding the customer and using insights to drive strategic choices is central to this approach.

Students will learn the pertinent role of a minimum viable product and early market testing, as well as how to use customer insights to develop a competitive value proposition and business model. Working with an authentic business idea, groups will apply relevant frameworks to develop and justify a plan for commercialization.

Learning Outcomes

1. Examine the process of commercializing a new product or service
2. Evaluate the varied types of business models
3. Develop value propositions for a new venture
4. Develop a business model for a new venture

Unit Description

BINT3001 Internship builds on BINT2001 Foundations of Workplace Success. It provides an opportunity for students to gain real world experience in the workplace. It involves completion of a set of activities under the guidance and supervision of an academic supervisor at AIH along with an industry mentor from the partner organisation. Students will apply knowledge and skills gained throughout their studies and develop a practical understanding of their chosen industry and profession.

By working alongside professionals, students will not only be able to broaden their understanding of their selected field but will also acquire skills that to help prepare them for the transition from study to the work-place.

Learning Outcomes

1. Apply specific theoretical knowledge to practical situations
2. Design, coordinate, implement and critically evaluate a workplace project specific to the major area of student study
3. Develop effective business networks
4. Reflect on and learn from professional experience demonstrating personal and professional responsibility for own learning and work outcomes evidenced by self-evaluation of performance and development of improvement strategies

Unit Description

BMKT3001 Strategic Marketing goes beyond the functional to locate marketing
within a strategic context. It does this by introducing a range of analytical models and techniques to enable the student to undertake a marketing situational analysis, to form a marketing strategy and to plan a marketing strategy implementation. Core strategic functions are demonstrated through relevant case studies across varied business scenarios. The learning environment may include authentic tasks, simulations, video examples, campaign analysis, and guest lectures.

Learning Outcomes

1. Demonstrate comprehension of the nature, scope and processes of marketing strategies
2. Use marketing concepts to analyze and evaluate external and internal environments
3. Form and appraise marketing strategies in a range of contexts
4. Construct, evaluate and communicate a marketing strategies plan

Unit Description

The past decade or so has seen disruptive technological changes that have transformed consumers’ lives. More, the disruption continues and the explosion of digital communication channels is causing accepted marketing wisdom to be challenged; media-centricity is giving way to consumer control enabled by digital means. Learning environment may include analysis of current case studies, authentic tasks, simulations, video examples, campaign analysis, and guest lectures.

BMKT3002 Digital Marketing provides an introduction to the concepts and skills necessary to compete successfully in today’s digitally empowered markets.

Learning Outcomes

1. Describe the fundamentals of digital marketing
2. Discuss different channels of digital marketing in terms of content, process and relevance
3. Utilize the concepts and principles of digital marketing to formulate a new or improve an existing digital marketing strategy
4. Critically analyze a wide range of marketing problems by applying relevant digital marketing concepts and principles whilst applying judgment to recommend appropriate solutions

Unit Description

Often seen as a living asset, a brand may define the identity, values and even the moral behaviour of an organization. The importance of brand management lies in ensuring brand equity; that is, the positive identification, differentiation, relevance and value of the brand: all of which are aimed at increasing revenues, profits and market share for the brand owner. Indeed, many brands are considered to be of such high monetary value that they can now be measured using an international standard: ISO 10668:2010

BMKT3003 Brand Management provides an introduction to the concepts and skills necessary to successfully undertake the improvement of an existing brand and the development and introduction of new brands. The learning environment consists of applying brand management theory to assess current campaigns, video case studies, and authentic tasks.

Learning Outcomes

1. Understand the fundamentals of brand management
2. Identify and evaluate different approaches to brand management
3. Utilize the concepts and principles of brand management to improve brand equity and formulate brand strategy
4. Analyze a wide range of branding problems and apply brand management concepts and principles to formulate solutions