Bachelor of Accounting

CRICOS Code

069531C

Category:

Management & Commerce/

Price

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Duration: 3 years full time

Prerequisites: None

Assumed Knowledge: None

Course Intake: March, July, & November

Study Mode: On-Campus

COURSE DESCRIPTION

Accounting can be described as the ‘language of business’. Almost every organisation has a demand for someone with accounting skills, from basic bookkeeping to high level strategic planning and analysis. The Bachelor of Accounting provides its graduates with the skills, knowledge and attributes required by accountants to perform effectively in modern business environments. The degree is designed in accordance with the Australian Qualifications Framework (AQF) and the requirements of relevant professional associations.

At the core of the Bachelor of Accounting degree are units that provide the financial accounting, management accounting and auditing skills necessary to obtain professional accreditation and employment in the discipline of accountancy. In modern business environments, accountants need to interact with professionals from a range of functional areas. Hence, the Bachelor of Accounting degree also provides education and learning outcomes in the areas of information technology, marketing, organisational behaviour and operations, as well as allowing students the freedom to choose from a number of business-based electives. Finally, the Bachelor of Accounting degree provides scope for the development of critical thinking and problem solving skills whilst also emphasising the importance of corporate responsibility, ethics and governance.

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WHAT OTHERS ARE SAYING

”At AIH, learning from the lecturers was a privilege. My lecturers were all experts in their field. What you learn in class can be applied in the real world. The knowledge that they have and transposing that knowledge to us with a personal touch was one of the things I appreciated in AIH. I would recommend a lot of people to study in AIH, not just for a degree, but because you get to learn from first-hand experience from the experts themselves. They teach you the best of what they know with up-to-date learnings from the rest of the world.

Francis Nikolo Benedicto Bulaun
Graduated 2017. Employed at Colette.

WHAT YOU’LL LEARN

Structure

To complete the degree, you will need to pass 24 Units. These Units are divided into three levels based on contents and level of difficulty. The first level (Level 1000) has 8 core units. The second level (2000) has 6 core units. The third level (Level 3000) has 5 core units. In addition, you will get to select 5 electives (2 electives from 2000 Level and 3 electives from 3000 Level except CAP3001, ISY3002 & ISY3003).

Study Hours

As a student, you will need to allocate time to attend classes. Generally, if you are studying full-time, you will have between 9-12 hours of classes each week, on-campus. In addition, you will need to set aside between 14-28 hours each week in your own time to complete assignments, readings, projects and prepare for quizzes, tests and exams.

Assessment

Your studies at AIH will encompass practical, professionally focused, and research-based learning, so assessment types will vary. You can expect them to include:

Reports, project documentation, case studies and presentations
Essays and assignments
Quizzes, class tests and examinations
Practicals and team-based projects
Participation in class

Learning Outcomes

Demonstrate understanding of the regulatory environment for which accounting operates globally and apply accounting processes in a manner that complies with applicable accounting standards.
Evaluate and apply suitable business (financial and non-financial) tools to assess the effectiveness and efficiency of the organisation, its performance and position in a manner useful for managerial decision-making.
Apply relevant principles to evaluate business problems and develop creative and competitive solutions to achieve strategic objectives.
Apply varied communication tools and techniques to effectively manage relationships and communicate with other management professionals and business stakeholders.
Analyse the broader social, legal, economic and business context within which the discipline operates to develop professional ethical practices.

AQF LEVEL 7

Knowledge	Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice.
Skills	Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to: Analyse and evaluate information to complete a range of activities. Analyse, generate and transmit solutions to unpredictable and sometimes complex problems. Transmit knowledge, skills and ideas to others.
Application	Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility in contexts that require self-directed work and learning. within broad parameters to provide specialist advice and functions.

Knowledge

Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice.

Skills

Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:

Analyse and evaluate information to complete a range of activities.
Analyse, generate and transmit solutions to unpredictable and sometimes complex problems.
Transmit knowledge, skills and ideas to others.

Application

Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility

in contexts that require self-directed work and learning.
within broad parameters to provide specialist advice and functions.

WHAT UNITS YOU'LL STUDY

Level 1000

BBUS1001 Accounting for Business Decisions

Unit Description:

BBUS1001 provides students with an introduction to accounting and governance mechanisms.

This unit discusses bookkeeping processes and preparation of financial reports, accounting for retail operations, inventory, accrual accounting and introduction to management accounting. Accounting for business decisions introduces basic accounting concepts, principles and methods. Accounting in a social context, environmental and ethical issues are discussed in the unit.

Weekly workshops are used as interactive sessions where students are given a number of questions and practical exercises to test their understanding of the lectures.

BBUS1002 Foundations of Information Technology

Unit Description:

This unit introduces students to the field of information technology. It provides both theoretical knowledge and practical application of basic aspects of information technology and their relevance to 21st century business operations.

The unit starts on a global scale in the e-world of the Internet before visiting the micro-world of computer hardware, operating systems, and software tools for productivity, creativity, and information processing. The unit explores networking and communication systems before looking at database technology and the design and management of business information systems. The unit concludes with a discussion of current issues and trends in information technology.

BBUS1003 Business Communication

Unit Description:

Communication skills are essential tools for life, study and work. BBUS1003 Business Communication offers students the structural underpinnings for written and oral communication and the opportunity to put this knowledge into practice. Students will learn the value and skill of being an effective communicator in the workplace through several teaching methods to facilitate learning, including class discussions, reflective activities, video, practical examples and exercises, and group work. The concept of academic and professional integrity in communication is also introduced and the application of research and referencing is practiced.

On successful completion of this unit, students will develop written and oral communication skills relevant for future academic and industry pursuits, and have the ability to adjust communication styles to suit the intended audience.

BBUS1004 Economics for Management

Unit Description:

BBUS1004 Economics for Management introduces students to the field of economics and discusses the relevancy of economic theory for managers. It provides both theoretical knowledge and practical application of microeconomics and macroeconomics, and examines their relevance to current business operations. The unit begins with a discussion of markets and introduces theories of supply and demand. It investigates the microeconomic principles of production processes and costs, business organisation and strategy, competition and monopoly as well as interactions among government, business and markets. It examines the main fields of economic behaviour (resource allocation, income distribution, unemployment, inflation, the balance of payments and economic growth) and the major policy instruments (fiscal and monetary) for influencing this behavior. Students will complete this unit with an understanding of how economic theory drives political, legal and general business decisions.

BBUS1005 Foundations of Human Resource Management

Unit Description:

BBUS1005 Foundations of Human Resource Management introduces students to the changing nature of the workplace and related ethical considerations. Students will learn the origins and objectives of Human Resource Management (HRM) in business, as well as functions including workplace health and safety, workforce planning, job analysis and design, recruitment and selection, performance management, career development, compensation and incentives.

This unit also explores current issues such as management of diversity and discrimination. Legal and regulatory frameworks governing HRM are also discussed at a national, regional and global level. On completion of this unit, students will understand the HRM function and global trends influencing current practice.

BBUS1006 Marketing Fundamentals

Unit Description:

Marketing Fundamentals offers an introduction into the field of marketing and puts the function of marketing into organisational context. It also informs the non-marketer how one might interact with marketing as an organizational member.

The unit aim is to enable students to become knowledgeable about the concepts that inform the practical tools which marketers use to plan, implement and evaluate marketing decisions and that students will also be expected to apply during this unit. Indeed, through the use of lectures, tutorials, workshops and assessment tasks, students will apply their theoretical learning to real world cases. Current events and campaigns, videos, and case studies will be used to enhance student’s learning of marketing concepts.

This unit focuses on the development of knowledge and skills in the main marketing topics (and which also provide a foundation for more specialist marketing subjects in years two and three).

BBUS1007 Organisational Behaviour

Unit Description:

BBUS1007 Organisational Behaviour demonstrates how to examine individual and group behaviour in organisations. Students are introduced to dominant theories on organisational behaviour.

The unit teaches a range of concepts and theories that can be used as tools to generate a more precise and in-depth analysis of behaviour than would be possible with idiosyncratic or superficial observations. Students will practice the critical habit of viewing phenomena from many perspectives and identifying related operational and ethical issues for managers.

Understanding people and group dynamics is introduced as the key to becoming a good leader and facilitating effective change management. These topics will be explained in the context of common business scenarios and will help students apply theory to practice.

BBUS1008 Statistics for Professionals

Unit Description:

In a business world of big data, the emerging need to understand basic processes of data analysis, especially the interpretation of such analysis is becoming a fundamental tool for the professional. BBUS1008 Statistics for Professionals introduces basic theoretical concepts and applications of statistics in a real-world business environment. Statistics involves collecting, summarising, interpreting and presenting numerical information for the purpose of informed decision making. It is important that statistical data is presented in a meaningful way to inform managerial decision-making. To this end, models of descriptive statistics are explored, as is statistical inference, which focuses on future action based on already collected and analysed data.

Students will learn statistical and mathematical concepts such as probability, correlation and regression, sampling, hypothesis testing and chisquared tests. In addition, students will be introduced to different statistical software packages and learn of their value to professionals.

Level 2000

BACC2001 Introductory Accounting

Unit Description:

Introductory accounting provide students with a thorough grounding in financial accounting. BACC2001 discusses bookkeeping processes and preparation of financial reports, the framework of accounting, internal control and cash, non-current assets and current liabilities. The unit develops understanding of discipline specific knowledge areas, professional judgment, and problem solving skills.

BACC2001 focuses on financial accounting with an examination of accounting for partnerships and companies as well as cash flow statements.

BACC2002 Accounting Information Systems

Unit Description:

This unit aims to provide the use of an accounting information system in an organization. The application of technology to automate accounting processes and the implications this has for the accountants are addressed in this unit. Practical experience in the operation of an accounting package such as MYOB will be utilized as a self-directed study activity. Governance of accounting information system and the internal controls built into the systems that collect and store the data are explored. Basic safeguards to reduce cyber-crime and ethical issue are discussed.

BACC2003 Business and Corporations Law

Unit Description:

This Unit introduces students to the legal framework and legal principles applying to commercial activity within the context of the Australian legal system. In particular, legal problems commonly encountered in business situations such as torts, contracts and consumer law.

This Unit also introduces students to the legal framework and legal principles applying to companies primarily but some introductory discussion is done on partnerships, trusts and associations as well. Some of the key topics include types of companies, process of incorporating, effects of incorporation, internal rules, appointment and removal of directors, duties of directors, shareholders’ remedies, share capital transactions and insolvency procedures.

In this regard, students develop the ability to interpret legislation and case law and apply them to given scenarios. The workshops will be used as interactive sessions where students are given the opportunity to test their problem-solving skills as well as ability to relate the relevance of the Corporations Act to various aspects of running a company.

BACC2004 Financial Accounting and Reporting 1

Unit Description:

The aim of this unit is to help students develop their knowledge and understanding of various theoretical models of accounting, and to apply that knowledge and understanding to specific financial reporting issues that are the subject of Australian Accounting Standards Board (AASB) accounting standards. The course commences with an overview of the Australian financial reporting environment by focusing on the institutional framework for accounting standard setting and the conceptual framework.

The course then investigates selected applied issues in financial accounting by examining requirements of Australian accounting standards in these areas: valuation of assets, intangibles, leases, revenue recognition and accounting for income taxes among others. The course will also examine the corporate accounting issues such as share capital and reserves, liabilities and accounting for financial instruments.

BACC2005 Management Accounting

Unit Description:

The unit covers the concepts, principles, and techniques of management accounting. It provides both theoretical knowledge and practical application of aspects of contemporary and traditional management accounting systems and their role in providing cost information to assist in decision-making, planning, and control that will allow effective management of resources and creation of value for organizations, customers, and stakeholders.

BACC2006 Business Finance

Unit Description:

This unit introduces students to the field of corporate finance and provides both theoretical knowledge and practical applications of business finance decision-making. It begins with the basics of financial mathematics and asset valuation and moves on to examine the tools and techniques for making capital investment decisions, financing decisions, and the dividend decisions. It also looks at the Australian equities market and issues of capital market efficiency.

Level 3000

BACC3001 Auditing

Unit Description:

The unit introduces students to the nature and practice of auditing, and provides students with an opportunity to understand the theoretical basis, as well as the practical applications, of the auditing process. It begins with an overview of the audit process and its functions. Audit methodology, planning, and application are examined in detail, as is the reporting phase which auditors are required to undertake.

Students are taught how to implement audit procedures, develop an audit trail, and work within an audit risk model and the use of audit software. Students also study the professional standards and legal obligations of the auditor and the auditing process, as well as the ethical, social, legal and business factors that influence, and at times determine, the auditor’s role and function.

BACC3002 Strategic Management Accounting

Unit Description:

This Unit builds on the concepts, principles, and techniques discussed in Management Accounting BACC2005. Management Accounting and introduces broader contexts of management accounting within organisational strategy.

This Unit focuses on the longer-term perspective and the provision of information to assist in formulating and evaluating business strategy. In particular, the lectures explore strategic analysis, advanced cost management, the cost of quality, value chain analysis, customer and competitor analysis, responsibility accounting, financial performance measures, total business performance evaluation, and benchmarking.

The tutorials will apply these concepts to alternative scenarios, as well as test these concepts in case studies which will be developed during tutorials so that students can apply these concepts to a particular company and situation.

BACC3003 Financial Accounting and Reporting 2

Unit Description:

This unit provides students with a thorough understanding in application and analysis of prescribed accounting treatments in business combinations.

The unit also emphasizes financial reporting and accounting for companies including consolidated accounts of complex economic entities including associate companies. The workshops as part of the seminars will be used as interactive sessions where students are given a number of questions to test their understanding of the lectures.

BACC3005 Tax Law

Unit Description:

This unit builds on the knowledge and skills that students have already acquired in previous units, most notably Business and Corporations Law BACC2003. The workshops examine the fundamentals of taxation law in Australia and are designed to develop in students both an appreciation of the Australian taxation system as well as practical and analytical skills for navigating tax law. More than a method of revenue collection, this unit encourages students to view taxation law as a social process and to consider the various changes that taxation has undergone since the Income Taxation Assessment Act 1936.

There are opportunities for students to assess the application of the tax laws in Australia as well as analyse the tax laws as delineated on the Internet. Looking at taxation issues from the minds of future practitioners, the workshops include practice questions session where students can also delve into more depth on the social implications of tax law.

BACC3005 The Accounting Research Project (Capstone)

Unit Description:

BACC3005 The Accounting Research Project (Capstone) is the culmination of an undergraduate’s studies in a Bachelor degree at the Australian Institute of Higher Education.

The unit provides a framework for applying research skills and technical accounting knowledge. The objective of the unit is to critically evaluate accounting information and accounting standards through an understanding of the different theoretical approaches to accounting. The course combines skills in accounting and assists in developing students’ professional judgement and reflective capacity. The development of graduate capabilities will be enabled by various assessments in the unit.

Electives (Select any 2x Level 2000 and 3x Level 3000)

BHAT2001 Introduction to Hospitality & Tourism Management

Unit Description

In the foundation subject BHAT2001 Introduction to Hospitality & Tourism Management, students are exposed to a wide variety of perspectives for looking at and making sense of the ideas of hospitality and tourism as they evolve in today’s world. Whilst recognising that the two areas are different, the subject also views them as interlinked and forming a system. The “Hospitality and Tourism” system is examined from social, economic, cultural, and political viewpoints. In particular, business operations driving the Hospitality and Tourism Industry are closely examined.

The subject provides opportunities for students to apply Hospitality and Tourism concepts as a basis for analysing and evaluating business activities. On completion of this unit, students will understand market drivers and operational activities of these two industries.

BHAT2002 Services Marketing

Unit Description

BHAT2002 Services Marketing examines consumer decision-making and other aspects of marketing in relation to the service context. Students will explore the important role that marketing activity plays in aligning the ‘service expectation’ with the ‘service experience’ of the consumer in service-based industries.

This unit focuses on the development of knowledge and skills in marketing services, specifically the topic of understanding and managing the service encounter, development and delivery of the service offering, pricing and communication strategies for services. Aligned with the unique characteristics of service offerings, this unit examines the need for productive capacity and management of demand, as well as discusses perceptions of risk and quality and how to manage these.

Students will learn the importance of creating and maintaining customer satisfaction through the service experience.

BIAE2001 Innovation & Entrepreneurship Fundamentals

Unit Description

BIAE2001 Innovation & Entrepreneurship Fundamentals explores the concept of innovation and the process of building “something from nothing” through entrepreneurial activity. The unit examines what makes a successful entrepreneur and the idea development journey. A history of innovation is provided to ensure students understand the current context of entrepreneurship. To help students understand how and where ideas are spawned, the varied types of innovation are examined. In addition, the topics of social entrepreneurship, the role of technology in new product development, communication and finance of new ideas is also discussed.

On completion of this unit, students will understand innovation processes, how to identify or create a business opportunity, evaluate the feasibility of that opportunity, and finance options.

BIAE2002 New Product Development

Unit Description

Developing new products and services is instrumental for organizational growth and maintaining or increasing competitive advantage. Incorporating theory and practical examples, in BIAE2002 New Product Development students will learn how to identify, screen and analyse market opportunities, and the process of turning ideas into concepts. Consumer behaviour theory and market research methods are also introduced and applied at the relevant stages in the development process. Ethical considerations and Legal and regulatory frameworks are discussed in context of product development, design, communication, and disposal.

Through this unit, students will also evaluate go-to-market strategies and the critical success factors for communication, distribution and delivering on promises to achieve launch objectives. Modern developments in this field are also examined as part of the unit material and demonstrated with examples from practice via case studies. On completion of this unit, students will know the development process for new products and services and be able to apply this in varied business contexts.

BIAE2003 Innovation & Creativity

Unit Description

BIAE2003 Innovation & Creativity examines the concept and application of creative thinking and how it drives business innovation. Theory on human behavior in relation to motivation and cognition are explored as ways to understand creativity. Through case studies on disruptive innovations and reflective practice, students will learn and apply the process of creative thinking. The relationship between creative thinking in both entrepreneurship and intrapreneurship is examined through current examples in practice. Students will also learn how to spot and predict market trends. Identifying unmet needs or pain points and developing solutions for consumers is explored as a method for innovation.

Through this course, students will develop skills necessary to practice creative thinking and to identify opportunities and solve business problems; arguably, a valuable knowledge and skill-set in any workplace.

BINT2001 Foundations of Workplace Success

Unit Description

Successful completion of BINT2001 prepares students to enter the workplace with a deeper understanding of workplace contexts, cultures, recruitment practices and expectations of professionals across a range of industries.

Students will be provided with a systematic approach to developing a strategy for entry into the employment marketplace. In particular, attention is focused on understanding the needs of employers and on communicating with them to secure a job.

Students will also focus on understanding and developing skills to assist them become full organizational members in the workplace and in cultivating their career path for the future. This subject directly prepares students for their internship in Year 3.

BISY2001 Systems Analysis & Design

Unit Description

Students will be introduced to a range of information systems concepts based in and outside their immediate experience. Students will be expected to develop an understanding of the nature of analysing, designing and developing information systems.

The emphasis on this unit is on the understanding of information systems as designed solutions to problems; and of computing as providing a means of interpreting these solutions.

Further, a practical emphasis will be placed on the techniques, tools and methods of systems analysis in a business environment. Students will develop analytical skills in information requirements analysis, problem identification, feasibility assessment, data modeling, use case analysis, specifications and socio- technical issues of the systems development life-cycle.

BISY2002 Information Systems Networking Essentials

Unit Description

This unit introduces students to fundamental concepts in modern data communications and computer networks aimed at preparing users of IT, IT professionals and those who will specialise in computer networking. The focus is on Local Area Networks (LAN) and topics covered include the layered networking model and students are introduced to networking devices and protocols and their use in computer networks and net-based software applications. The core set of protocols employed on the global Internet, TCP/IP, is studied in some detail.

Students will undertake practical work that includes designing and building simple peer-to-peer networks and LANs that are connected to the Internet in a purpose-built facility.

BISY2004 Project Management

Unit Description

This unit provides students with an overview of the knowledge, skills, tools, and techniques of project management, and their application in delivering successful Information Systems (IS) project outcomes. Students will gain understanding of how projects are managed through the full project lifecycle including planning, execution, monitoring, control and closure.

This unit will provide students with an appreciation of the nature of Information Systems projects, and methods used by the project manager and project team for stakeholder engagement, scheduling project activity and resources, budgeting for projects, communicating project plans, progress and status, controlling scope and variations, managing the project team, managing change, and assessing and mitigating project risks. A range of case studies will be used to enhance practical understanding of the tools and techniques covered.

BISY2005 Enterprise Systems

Unit Description

This unit provides students with a foundation in enterprise information systems and identifies the key issues for managers involved in acquiring and maintaining
large-scale software systems in organisations. The strategic significance of enterprise systems in organisations is demonstrated through investigating enterprise resource planning (ERP) support for fundamental business processes, and examining the relationship between the configuration of enterprise systems modules and the design of organisational structures and practices.

The objective of the unit is to provide students with sufficient knowledge of enterprise systems so that they can appreciate the role and functionality of ERP software as well as being able to contribute effectively in projects for acquiring and enhancing ERP software.

BISY2006 Management Information Systems

Unit Description

This Unit examines the theory and concepts of Management Information Systems and the role they perform in business today. The Unit ensures that students understand the increasingly technological issues in managing information in organisations, and are aware of both the possibilities and the restrictions of such systems.

During lectures, the value and uses of information technology and the way that it is used for operating businesses, making management decisions, gaining strategic advantage and for ensuring probity and transparency in business operations are explained. During the lab sessions, these issues will be demonstrated in a practical manner to the students, so that students can see theory in practice, and appreciate linkages between the concepts.

BMGT2001 International Business

Unit Description

BMGT2001 International Business introduces the context of international business and key operational considerations. Students will learn the phenomenon of globalization and its influence on global trade. Weekly material will explore key issues and relationships in the global business environment, in particular, political, legal, economic and cultural differences as well as international trade and foreign investment policies.

This unit also analyses trade theories and their application through history. In addition, the varied financial systems supporting global operations are exemplified with current examples. From this foundation, students will examine the unique strategic and operational considerations in international business compared with domestic trade, including company strategy, marketing strategy and human resource management. Ethical considerations for international companies are broadly discussed in the context of corporate sustainability, cultural trends, government regulations and stewardship.

BMGT2002 Managing Operations

Unit Description

BMGT2002 Managing Operations examines the operational facets of organisations, focusing on the processes that contribute to the organisation’s end product or service.

Students will examine the operational objectives and strategies and develop an understanding of a number of key functions within the organization, including the design of processes, the design of supply networks, process technology and job design. Planning and control are recognised as a central management function, this includes planning and controlling inventory, supply chain management and project management. The processes of monitoring, measuring, analysing and improving operational performance are applied via scenarios and case studies.

BMGT2003 Contemporary Organisations & Human Resource Management

Unit Description

BMGT2003 Contemporary Organisations & Human Resource Management builds on student’s foundation knowledge of Human Resource Management (HRM). Through this unit, students will build important skills such as emotional intelligence and strategic insight, as well as learn the role and application of HRM operations. Current and relevant case studies contextualise these topics and develop students’ ability to use critical analysis and apply empathy when addressing complex issues in the workplace. Contemporary trends facing managers, such as technology in the workplace (operational systems and communication platforms), diversity and harassment, the principle of work/life balance, and other global workforce trends are also examined. On completion of this unit, students will understand core HRM functions and their legal and regulatory frameworks, and have the ability to identify, adapt and respond to changes in the workplace.

BMKT2001 Consumer Behaviour

Unit Description

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their real needs, and also of understanding how the seller and the buyer can engage effectively. BMKT2001 Consumer Behaviour examines consumers from both psychological and sociological perspectives, enabling marketing managers to critically analyse their strategies. Buyers go through complex decision-making processes before they commit themselves to a purchase or consume a product or service.

Therefore, this subject investigates buyer decision-making processes along with the internal and external influences on the purchasing process. Learning environment may include analysis of current case studies, video examples, campaign analysis, and guest lecturers.

BMKT2002 Marketing Communications

Unit Description

BMKT2002 Marketing Communications informs students further about the marketing communication process and the role and importance of communication as a vital element of the marketing mix. In doing this, the unit introduces major concepts including the notion of integrated marketing communications (IMC).

The aim of BMKT2002 is for students to develop skills and practical knowledge in selecting and integrating communication strategies as part of the broader marketing mix development. Learning environment may include analysis of current case studies, authentic tasks, video examples, campaign analysis, and guest lecturers.

BMKT2003 Marketing Research

Unit Description

Marketing research is most often the first step in the marketing process and so a thorough comprehension of (and an ability to apply) marketing research is vital for today’s marketers and marketing managers. Therefore, BMKT2003 Marketing Research provides an introduction to the concepts and skills necessary to successfully undertake research to better understand customers, potential customers and the marketplace.

BMKT2003 Marketing Research also introduces students to the growth of on-line data collection methods and other aspects of digital marketing research. Learning environment may include analysis of case studies, authentic tasks, video examples of research in action, and guest lecturers.

BHAT3001 Hospitality & Tourism Management

Unit Description

BHAT3001 Hospitality & Tourism Management examines the key ‘operational’ aspects of hospitality and tourism management, specifically the process of procuring, preparing, and serving food and beverages in a commercial environment, the management and provision of accommodation and associated services, and the effective financial management of each of these areas. With an emphasis on hygiene management, quality control, and menu planning, this unit explores the operational constraints on hospitality systems. Students will consider the role of management systems and processes and how organisations monitor performance and maintain financial control of the overall process.

Students will appreciate the role of effective and efficient operations in delivering experiences that delight customers and developing sustainable business.

BHAT3002 Events Management

Unit Description

The nature and management of attractions and events are the focus areas for BHAT3002 Events Management. The nature of attractions as the primary consumer experience in the Hospitality and Tourism industry is introduced and ‘events’ are placed within this context. The concept of an event lifecycle is used to examine the activities involved in event development and realisation, and the role of project management in effective event management is addressed. A range of event types are examined using current and relevant case studies.

Students will also learn and apply operational activities related to event management. On completion of this unit, students will understand contemporary issues facing managers and appreciate their broad role.

BIAE3001 Financing New Business Ventures

Unit Description

Gaining capital and maintaining cash flow is one of the most challenging functions for any entrepreneur. BIAE3001 Financing New Business Ventures enables students to learn and apply core functions related to securing and managing finances in new ventures. Students will also learn the sources of funding for entrepreneurs and how to evaluate them in the context of different business scenarios. To obtain investment, new ventures are subject to valuation. Students will learn the different methods for valuing a new venture, and the factors considered in a prerevenue and post-revenue valuation. Communication skills, personality traits, experience and passion of the entrepreneur/s is critical to securing investment. Due to peaks and troughs of a new venture, many investors are equally concerned with ‘the team’ as they are with ‘the idea’ itself.

Students will learn how to develop and deliver a pitch presentation to sell both themselves and the viability of their new business. On completion of this unit, students will have learnt the process of identifying and evaluating sources of funding,as well as producing and communicating financial plans.

BIAE3002 Commercialisation

Unit Description

There are many great ideas, but not all great ideas develop into a viable commercial business. BIAE3002 Commercialisation takes students through the process of developing and analyzing a business model. Understanding the customer and using insights to drive strategic choices is central to this approach.

Students will learn the pertinent role of a minimum viable product and early market testing, as well as how to use customer insights to develop a competitive value proposition and business model. Working with an authentic business idea, groups will apply relevant frameworks to develop and justify a plan for commercialization.

BINT3001 Internship

Unit Description

BINT3001 Internship builds on BINT2001 Foundations of Workplace Success. It provides an opportunity for students to gain real world experience in the workplace. It involves completion of a set of activities under the guidance and supervision of an academic supervisor at AIH along with an industry mentor from the partner organisation. Students will apply knowledge and skills gained throughout their studies and develop a practical understanding of their chosen industry and profession.

By working alongside professionals, students will not only be able to broaden their understanding of their selected field but will also acquire skills that to help prepare them for the transition from study to the work-place.

BMGT3001 Governance and Business Ethics

Unit Description

BMGT3001 Governance and Business Ethics introduces students to the philosophical traditions informing current ethical perspectives and legal frameworks. Through the course of this unit, students will examine the rights, values, principles and positions of individuals and groups within the corporate structure, and the ethical schema contributing to good corporate governance is also discussed.

Students will use theory to analyze the interplay between ethical decision-making and strategic thinking. The impact of corporate activities on society is addressed, specifically relating to changes in societal attitudes and behaviours regarding corporate social responsibility, changes in government regulations, and increasing demand for corporate stewardship. These issues are reflected in relevant case studies that challenge students to solve complex dilemmas and make ethical judgments.

BMGT3002 Strategic Management

Unit Description

Strategic management is the basis of proactive business practice, it necessitates an understanding of business structure and processes, an ability to identify corporate assets and objectives, and the capacity to use all relevant information when planning for the success and longevity of an organisation. Students will develop the knowledge and skills required to analyse internal and external business environment and implement appropriate business strategies. This unit investigates theoretical frameworks that underpin strategic business management and locates them in both a national and regional context. Core strategic functions are demonstrated through relevant case studies across varied business scenarios. This unit may incorporate experiential learning by way of simulations and/or authentic projects.

Students can develop the critical analysis skills necessary to investigate business issues using applied theory and use that insight to inform and justify strategic decisions. In addition, students will learn ethical decision-making and good corporate governance procedures relating to strategic development.

BMGT3003 Managing Change

Unit Description

All organizations face change, whether it is in the form of changes to management, organizational restructure, retrenchment, business development or operations. Without strategic management, change can be detrimental to organizational culture and result in poor performance. Students should understand how to identify, adapt and manage change when they enter the workforce.

This unit develops student’s knowledge and application of theory to understand and practice effective change management in an organization. Through analysis of theoretical models and case studies, students will learn the psychological and social processes governing changes. In addition, students will examine the dynamic relationships between organizational structure and culture, and how this influences employee’s acceptance of change. Drawing on professional and academic literature, students will develop skills required to lead change, develop new ideas and cultivate creativity, as well as apply formal processes for managing sustainable organizational change.

BMKT3001 Strategic Marketing

Unit Description

BMKT3001 Strategic Marketing goes beyond the functional to locate marketing
within a strategic context. It does this by introducing a range of analytical models and techniques to enable the student to undertake a marketing situational analysis, to form a marketing strategy and to plan a marketing strategy implementation. Core strategic functions are demonstrated through relevant case studies across varied business scenarios. The learning environment may include authentic tasks, simulations, video examples, campaign analysis, and guest lectures.

BMKT3002 Digital Marketing

Unit Description

The past decade or so has seen disruptive technological changes that have transformed consumers’ lives. More, the disruption continues and the explosion of digital communication channels is causing accepted marketing wisdom to be challenged; media-centricity is giving way to consumer control enabled by digital means. Learning environment may include analysis of current case studies, authentic tasks, simulations, video examples, campaign analysis, and guest lectures.

BMKT3002 Digital Marketing provides an introduction to the concepts and skills necessary to compete successfully in today’s digitally empowered markets.

BMKT3003 Brand Management

Unit Description

Often seen as a living asset, a brand may define the identity, values and even the moral behaviour of an organization. The importance of brand management lies in ensuring brand equity; that is, the positive identification, differentiation, relevance and value of the brand: all of which are aimed at increasing revenues, profits and market share for the brand owner. Indeed, many brands are considered to be of such high monetary value that they can now be measured using an international standard: ISO 10668:2010

BMKT3003 Brand Management provides an introduction to the concepts and skills necessary to successfully undertake the improvement of an existing brand and the development and introduction of new brands. The learning environment consists of applying brand management theory to assess current campaigns, video case studies, and authentic tasks.

BISY3001 Data Mining & Business Intelligence

Unit Description

Large data collections are widely available in many companies and organisations. Data mining is still a young multidisciplinary field which involves:
Database and data warehouse technologies, machine learning and artificial intelligence, statistics and numerical mathematics, parallel and high-performance computing and visualisation.Data mining is being applied in many areas such as in bioinformatics and health, governments (statistics, census and taxation), credit card and insurance companies, terror, crime and fraud detection, and in networking and telecommunications.This unit covers the relationship that can be established between data mining and smart business practices. It also explains how to develop models for classification, prediction, and customer segmentation with the help of data mining for business intelligence techniques.

The unit covers both a theoretical and practical understanding of the key methods of classification, prediction, reduction, exploration, and affinity analysis in data mining and how we can apply these methods to real business cases and data.

BISY3004 E-Commerce & E-Business Applications

Unit Description

e-Business, in its broadest sense, is the use of information and communication technologies (ICT) to support all business activities. e-Commerce (a subset of e-Business) involves the use of the Internet in the transacting of business. Organisations are experiencing enormous changes brought about, in part, by the multi-billion dollar evolution of e-Business and e-Commerce.

The unit presents the theory and practice involved with organisation-wide application of technology to enable improved business practices and management decisions. The unit provides a common foundation composed of the fundamental concepts required for the use and application of telecommunications, systems, and technology in the E-business environment. This unit also examines the ethical, social and legal implications underlying e-Business.

BISY3005 Knowledge Management

Unit Description

This unit provides an insight into the knowledge management (KM) foundations, concepts, models, approaches and techniques towards effective KM implementation. The unit aims at educating and preparing students to the key management discipline of focusing on the effective gathering, organisation, storage, dissemination and flow of information and knowledge within organisations.

The unit emphasises the interaction of knowledge and information policies and analyses how knowledge management policies are developed and used in organisations.

BISY3006 Information Security

Unit Description

The unit examines current security threats to organisations and the necessary security processes, products and solutions required to mitigate these threats and to ensure business continuity.

The unit covers social, business and organisational issues, as well as security policy design and management. A range of products and solutions are discussed. From a technical perspective, firewall and secure router design, installation, configuration and maintenance; AAA implementation using routers and firewalls; and virtual private networks will be topics covered both theoretically and practically.

Note: Some subjects may have pre-requisites. Download the pre-requisites table.

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Duration: 3 years full time

Prerequisites: None

Assumed Knowledge: None

Course Intake: March, July, & November

Study Mode: On-Campus

Monday	8:00 am - 06:00 pm
Tuesday	8:00 am - 06:00 pm
Wednesday	8:00 am - 06:00 pm
Thursday	8:00 am - 06:00 pm
Friday	8:00 am - 05:30 pm
Saturday	Closed
Sunday	Closed