Unit Description:

BUS1001 provides students with a thorough grounding in financial accounting.

This unit discusses bookkeeping processes and preparation of financial reports, accounting for retail operations, inventory and accrual accounting. Accounting for decision making introduces basic accounting concepts, principles and methods.

The workshops will be used as interactive sessions where students are given a number of questions to test their understanding of the lectures.

Learning Outcomes:

1. Discuss the roles and responsibilities of accountants in preparing, interpreting, and communicating financial information
2. Explain and apply the Generally Accepted Accounting Principles to financial information
3. Discuss the preparation of accounting information in a computer based environment
4. Generate accounting data to prepare formal financial statements and performance management reports

Unit Description:

This unit is a core subject in the AIH Higher Education’s Bachelor of Accounting and Bachelor of Business. This unit introduces students to the field of information technology. It provides both theoretical knowledge and practical application of basic aspects of information technology and their relevance to 21st century business operations.

It starts on a global scale in the e-world of the internet before visiting the micro-world of computer hardware, operating systems, and software tools for productivity, creativity, and information processing. It explores networking and communication systems before looking at database technology and the design and management of business information systems. It concludes with a discussion of current issues and trends in information technology.

Learning Outcomes:

On completion, students will have met the following learning outcomes:

1. Describe the role of information technology in the workplace and in personal use.
2. Discuss the benefits and disadvantages of the Internet.
3. Identify the function of various hardware components.
4. Demonstrate a knowledge of spreadsheets, word processing, databases, web browser technology and web authoring systems.
5. Explain the general principles of computer networking, communications, and database technology.
6. Discuss various business information systems.
7. Understand the process of business information system development; including problem identification, analysis, design, implementation, and management.

Unit Description

Writing is a craft and like any craft, frequent practice is necessary in order to master it.  Additionally, academic and business writing skills are essential tools for both life and work.  Academic and business writing should be precise, accurate and appropriate for the audience and situation.  Business writing, in particular, should also account for the digital age in which we live and be adapted to reflect contemporary society. This unit provides students with the structural underpinnings for both academic and business writing and the opportunity to put this knowledge into practice.

The Unit will employ several teaching methods, including traditional lectures, which provide theoretical and analytical models, class discussions, self-assessments, video, experiential learning, practical examples and exercises, and group work as well.

Learning Outcomes:

On completion, students will have met the following learning outcomes:

1. Engage in ethical production of academic essays, business reports, correspondence and presentations through research and application of appropriate referencing.
2. Create a clear, coherent and independent exposition of knowledge and ideas in academic/business writing.
3. Discuss and apply the writing process in various types of academic essays, business reports, correspondence and presentations.
4. Identify and apply structural elements of essays, reports and business correspondence
5. Develop and demonstrate academic research skills.
6. Design and conduct a presentation in accordance with best practices.
7. Apply etiquette conventions to various types of business correspondence.

Unit Description

This unit introduces students to the field of economics, within the context of the managerial environment. It provides both theoretical knowledge and practical application of aspects of both microeconomics and macroeconomics and their relevance to 21st Century business operations. The unit begins with a discussion of markets and the theories of supply and demand. It investigates the microeconomic principles of production processes and costs, business organisation and strategy, and competition and monopoly as well as interactions among government, business and markets. It examines the main fields of economic behaviour (resource allocation, income distribution, unemployment, inflation, the balance of payments and economic growth) and the major policy instruments (fiscal and monetary) for influencing this behaviour.

Learning Outcomes

On completion, students will have met the following learning outcomes:
1. Illustrate the workings of market economies and identify the reasons for and impacts of government involvement in economic activities.
2. Discuss the differing goals and interests of individuals, businesses and governmental organisations and identify how these affect decision making.
3. Analyse the structure of the real and financial economies and their implications for individuals, businesses and governmental organisations.
4. Identify the effects that macroeconomic variables and policies have on organisations.

Unit Description

This Unit introduces students to Human Resource Management (HRM).

It provides both theoretical knowledge and practical application of the fundamental aspects of HRM and their relevance to 21st century business practices.

Lectures commence with a general introduction to HRM and describe its origins, functions, and objectives.

The unit continues on by exploring current issues and trends, before focusing on topics including: the changing nature of work, the workplace, people, and organisations.  Additionally, the unit also examines some of the fundamentals of human resources’ practices, such as job analysis and design, recruitment, selection, training, performance management, career development, compensation and rewards.

Learning Outcomes

On completion, students will have met the following learning outcomes:

1. Discuss the changing nature of work, the workplace, people, organisations and the Human Resources function
2. Understand and discuss how Human Resource Management (HRM) aligns with organisational strategic goals and objectives
3. Identify the strategic contribution of HRM to organisational outcomes
4. Describe industrial relations processes, the role of unions, and the key pieces of workplace legislation
5. Demonstrate a knowledge of theories, techniques and approaches to human resources’ practices

Discuss strategies for improving the effectiveness of employment and work organisation policies

Unit Description:

This Unit develops an overall appreciation of the nature and role of marketing in adapting the organisation’s strategy in today’s competitive business marketplace.

Students will examine how marketing traverses the company’s operations by developing strategies that influence product development, pricing, distribution and promotion. In developing those strategies, companies must understand not just the total marketplace dynamics, but what motivates customers to choose one brand over another – the role that broader marketing environment plays vs. individual consumer behaviour. Students will examine some of today’s key marketing issues, such as the key role of the Internet as a promotional, distribution and service provision tool, and the growth of societal marketing issues such as environmental, gender and age related brand positioning.

Learning Outcomes:

On completion, students will have met the following learning outcomes:

1. Understand how marketing concepts apply to global marketing.
2. Examine the economic, financial, cultural, social, political, legal and technological environments of international markets.
3. Understand how marketing tools need to be adapted to apply to regional markets.
4. Develop an integrated marketing plan for a product or service on a regional basis.
5. Critically examine contemporary issues of international marketing.
6. Identify emerging international marketing trends.

Unit Description:

The fundamental concept that drives analysis of organizations is the mental frame; this Unit offers students the opportunity to learn how to study the discipline of re-framing. This process demands that students challenge one set of assumptions about organizations with other sets of competing assumptions. The core set of assumptions include the: a) structural, b) human resource, c) political and d) symbolic frames. The Unit teaches a range of concepts and theories that can be used as tools to generate a more precise and in depth analysis within these four broad areas than would be possible with idiosyncratic and superficial observations. Students will therefore be equipped with the critical intellectual habit of viewing phenomena from many perspectives. The Unit will also provide foundations studies in leadership, change management and ethics. These concepts will be applied in tutorials through group presentations on chosen topics, and case studies.

Learning Outcomes:

On completion, students will have met the following learning outcomes

1. Understand the fundamental concepts and theories associated with Organizational Behavior.
2. Lead change within organizations.
3. Use multiple frames to understand organizational phenomena.
4. The ability to make informed strategic management decision making.
5. Explore the practical applications of organizational behavior for managing people and organizations effectively.

Unit Description:

This Unit introduces the basic theoretical concepts and applications of statistics in a real-world business environment. Statistics involves collecting, summarising, interpreting and presenting numerical information for the purposes of informed decision making. It is important that statistical data is presented in a meaningful way to produce informed decision-making. To this end, models of descriptive statistics are explored, as is statistical inference, which focuses on future action based on already collected and analysed data.

Students will be taught statistical and mathematical concepts such as probability, correlation and regression, sampling, hypothesis testing and chi-squared tests. While the prescribed text focuses on these and other concepts, real-world problems and case studies from other texts will be used to contextualise theories.

Learning Outcomes:

On completion, students will have met the following learning outcomes

1. Recognise the need for and uses of statistical data as a business tool.
2. Identify statistical theories and concepts, particularly those underpinning descriptive statistics and statistical inference.
3. Understand the process of gathering, summarising, interpreting and presenting the results of statistical data.
4. Interpret and effectively communicate the results of the data analysis for the purposes of business decision making.
5. Use a spreadsheet/statistical computer programme for data analysis purposes.

Unit Description:

Introductory Accounting 1 & 2 are core units in the Bachelor of Accounting and Bachelor of Business. These two introductory accounting units provide students with a thorough grounding in financial accounting and introduce students to the basic concepts in management accounting. ACC102 discusses bookkeeping processes and preparation of financial reports, accounting for retail operations and inventory, the framework of accounting, and accounting information systems, internal control and cash, assets, and current liabilities.

ACC102 continues on to financial accounting with an examination of accounting for partnerships and companies, non-current liabilities, investments and international operations, as well as analysis of financial statements. It also introduces management accounting techniques for planning, decision making, and control.

Learning Outcomes:

1. a) Discuss the roles and responsibilities of accountants in preparing, interpreting, and communicating financial information.
2. b) Explain and apply the Generally Accepted Accounting Principles to financial information
3. c) Evaluating business & financial performance, risk through financial tools and techniques.
4. d) Generate accounting data to prepare formal financial statements and performance management reports.
5. e) Knowledge on most significant current issues in both the accounting field and the world today.

Unit Description:

This unit aims to provide the use of an accounting information system in an organization. The application of technology to automate accounting processes and the implications this has for the accountants are addressed in this unit. Practical experience in the operation of an accounting package such as MYOB will be utilized as a self-directed study activity. Governance of accounting information system and the internal controls built into the systems that collect and store the data are explored. Basic safeguards to reduce cyber-crime and ethical issues are discussed.

Learning Outcomes:

1. Introduce students to the use of information systems in accounting.
2. Examine contemporary ethical and other issues.
3. Discuss the preparation of accounting information in a computer based environment.
4. Analyze and document business processes that are relevant to accounting information systems.
5. Critically evaluate the role of accounting information systems in business organizations in achieving organizational goals and governance.

Unit Description:

This Unit introduces students to the legal framework and legal principles applying to commercial activity within the context of the Australian legal system. In particular, legal problems commonly encountered in business situations such as torts, contracts, consumer laws, agency, and business structures are considered.

In this regard, students develop the ability to interpret legal problems, analyse them and apply legal principles to these scenarios. The workshops will be used as interactive sessions where students are given a number of scenarios to test their problem-solving skills with as well as the ability to understand the relevance of law to various aspects of running a business.

Learning Outcomes:

1. Understand and relate the legal principles and frameworks applying to business processes and practices.
2. Identify and describe the legal issues involved in acquiring, setting up, operating and ending a business.
3. Understand and relate areas of law relevant to business processes and practices including torts, contracts, consumer laws and agency law.
4. Work effectively as a team in applying and analyzing relevant legal principles to solve legal problems faced by businesses.
5. Develop the ability to critically analyze and solve legal issues using a prescribed problem-solving methodology (ILAC) and communicate findings in a logical and structured manner.

Unit Description:

The aim of this unit is to help students develop their knowledge and understanding of various theoretical models of accounting, and to apply that knowledge and understanding to specific financial reporting issues that are the subject of Australian Accounting Standards Board (AASB) accounting standards.  The course commences with an overview of the Australian financial reporting environment by focussing on the institutional framework for accounting standard setting and the conceptual framework.  The course then investigates selected applied issues in financial accounting by examining requirements of Australian accounting standards in these areas: valuation of assets, intangibles, leases, revenue recognition and accounting for income taxes among others.  The course will also examine the corporate accounting issues such as share capital and reserves, liabilities and accounting for financial instruments.  Students will be required to gain an understanding of the practical part.

Learning Outcomes:

1. Demonstrate an understanding of influences on the regulation of financial reporting, and the development and role of accounting standards in Australia and internationally.
2. Demonstrate an understanding of the theoretical constructs of contemporary financial accounting.
3. Evaluate and explain the need for the development of a conceptual framework for accounting, and discuss the influence of such a framework on accounting practice.
4. Critically analyse the theoretical and practical aspects of a range of current accounting issues.
5. Demonstrate an understanding of selected accounting standards, including the ability to apply such standards in appropriate circumstances.

Unit Description:

This unit is a core subject in the AIH Bachelor of Accounting program.  The unit expands the concepts, principles, and techniques of management accounting introduced in ACC2001/ACC102 Introductory Accounting 2. It provides both theoretical knowledge and practical application of aspects of contemporary and traditional management accounting systems and their role in providing cost information to assist in decision-making, planning, and control that will allow effective management of resources and creation of value for organizations, customers, and stakeholders.

Learning Outcomes:

1. Discuss the role of management accounting in different types of organisation.
2. Describe and evaluate various costing systems.
3. Apply the knowledge of product costing to real world management accounting contexts.
4. Understand the accounting for cost movements within organizations.
5. Compare and contrast traditional and current views of value creation within a management accounting context.
6. Recognise the limitations of management accounting techniques and use these limitations to enhance practical application of concepts.

Unit Description:

This Unit introduces students to the legal framework and principles applying to companies primarily but some introductory discussion is done on partnerships, trusts and associations as well. Some of the key topics include types of companies, process of incorporation, effects of incorporation, internal rules, appointment and removal of directors, duties of directors, members’ remedies, share capital transactions and insolvency procedures.

In this regard, students further develop their ability to interpret legislation and case-law and apply them to given problem-solving scenarios. The workshop will be used as interactive sessions where students are given the opportunity to test their problem -solving skills and relate the relevance of the Corporations Act to various aspects of running a company.

Learning Outcomes:

1. Relate areas of law relevant to using various business structures, incorporating running and terminating a company, company liability for dealings by promoters and dealings with outsiders as well as external administration processes where company is in financial difficulties.
2. Identify, discuss and apply relevant sections of the legislation in the areas of  internal rules, management of companies, share capital transactions as well as loan and capital raising.
3. Identify, discuss and apply sections of the legislation and case-law in the areas of directors’ duties and members’ remedies.
4. Work effectively as a team in applying and analyzing relevant legal principles to solve legal issues faced by companies.
5. Critically analyze and solve legal issues using a prescribed problem-solving methodology (ILAC) and communicate findings in a logical and structured manner.

Unit Description:

This unit is a streamed subjects in the AIH Bachelor of Accounting program. The unit introduces students to the nature and practice of auditing, and provides students with an opportunity to understand the theoretical basis, as well as the practical applications, of the auditing process.

It begins with an overview of the audit process and its functions. Audit methodology, planning, and application are examined in detail, as is the reporting phase which auditors are required to undertake. Student are taught how to implement audit procedures, develop an audit trail and work within an audit risk model. Student also study the professional standards and legal obligations of the auditor and the auditing process, as well as the ethical, social, legal and business factors that influence, and at times determine, the auditor’s role and function.

Learning Outcomes:

1. Understand and describe in detail the auditing process.
2. Identify the theoretical basis of auditing techniques and apply these in practice.
3. Demonstrate a knowledge of the specific regulatory legislation and issues that impact the auditing process, for example SOX, IFRS.
4. Demonstrate an awareness of the legal, social and business factors that affect the auditing process, for example the role of the Internet.
5. Demonstrate critical thinking and analytical skills.
6. Understand and implement the ethical principles that underpin auditing practice.
7. Apply sound business principles and controls in business operations.
8. Communicate and present audit findings and recommendations in a professional and accessible manner, and in both written and verbal formats.

Unit Description:

This units builds on the concepts, principles and techniques discussed in Management Accounting. ACC201 Management Accounting introduces broader contexts of management accounting within organizational strategy. This unit focuses on the longer term perspective and the provision of information to assist in formulating and evaluating business strategy. In particular, the lectures explore strategic analysis, advanced cost management, the cost of quality, value chain analysis, customer and competitor analysis, responsibility accounting, financial performance measures, total business performance evaluation , and benchmarking. The tutorials will apply these concepts to alternative scenarios, as well as test these concepts in case studies which will be developed during tutorials so that students can apply these concepts to a particular company and situation.

Learning Outcomes:

1. Identify and evaluate approaches to strategic management accounting
2. Evaluate the place of management accounting systems within corporte, business and operational strategies
3. Apple contemporary thinking on strategic management accounting
4. Identify and utilize appropriate tools for strategy analysis
5. Apply appropriate strategic management tools and make recommendations
6. Evaluate the links between performance measures and chosen strategies
7. Design and recommend appropriate performance measurement systems, e.g. BSC and ABM

Unit Description:

ACC303 provides students with a thorough understanding in application and analysis of prescribed accounting treatments in business combinations. The unit also emphasizes financial reporting and accounting for companies including consolidated accounts of complex economic entities including associate companies

The tutorials as part of the seminars will be used as interactive sessions where students are given a number of questions to test their understanding of the lectures.

Learning Outcomes:

1. Provide accounting treatments appropriate to different forms of economic entities as according to accounting standards.
2. Prepare financial statements (or consolidation worksheet) for businesses in the form of subsidiaries and associates.  Disclosure requirements for different forms of economic entities.
3. Extend accounting and reporting techniques to special circumstances and events.
4. Demonstrate understanding of the motivations of different forms of economic entities.

Unit Description:

This Unit introduces students to the field of corporate finance and provides both theoretical knowledge and practical applications of business finance decision-making. It begins with the basics of finance, financial mathematics and asset valuation, and moves on to examine the tools and techniques for making capital investment decisions, financing decisions, and dividend decisions. It also looks at the Australian equities market and issues of capital market efficiency.

Learning Outcomes:

1.Demonstrate knowledge of financial mathematics.

2.Explain the fundamental principles and issues in:

• a) Capital budgeting
• b) Project evaluation
• c) Market efficiency
• d) Company betas and risk
• e) Capital structure
• f) Weighted average cost of capital; and
• g) Asset and security pricing.

3.Demonstrate the application of these concepts in financial decision-making.

Unit Description:

This unit builds on the knowledge and skills that students have already acquired in previous units, most notably Business Law ACC203. The workshops examine the fundamentals of taxation law in Australia and are designed to develop in students both an appreciation of the Australian taxation system as well as practical and analytical skills for navigating tax law. More than a method of revenue collection, this unit encourages students to view taxation law as a social process and to consider the various changes that taxation has undergone since the Income Taxation Assessment Act 1936. There are also an opportunity for students to assess the application of the tax laws in Australia as well as analyse the tax laws as delineated on the Internet. Looking at taxation issues from the minds of future practitioners, the workshops include practice questions session where students can also delve into more depth on the social implications of tax law.

Learning Outcomes:

1. Describe the taxation framework in Australia.
2. Identify the concepts and principles that underpin Australian taxation law.
3. Identify and describe the main tax laws and regulations in Australia that apply to commercial businesses.
4. Explain how the main tax laws and regulations in Australia have been applied and identify the body of case law that informs current interpretations of the taxation regime.
5. Recognise, describe and analyse taxation issues and concepts with regard to problems encountered in commercial settings.
6. Demonstrate an understanding of substantive areas of taxation law including income tax, goods and services tax and fringe benefits taxes.

Unit Description:

This Unit examines the conceptual framework of accounting theory that gives rise to contemporary corporate reporting requirements and practices.

Lectures begin with a discussion of the nature of theory, its development and measurement from an accounting perspective. They discuss normative theories of accounting for changing prices and positive theories of capital market research, accounting policy choice, and behavioural research. They continue with critical issues and perspectives in accounting and conclude with an examination of social and environmental responsibility and reporting.

Learning Outcomes:

1. Discuss considerations in the development of accounting theory.
2. Compare and contrast normative and positive models within accounting contexts.
3. Critically analyse various accounting theories and their implications.
4. Compare and contrast models of accounting for changing prices.
5. Evaluate the effects of assumptions and limitations of existing accounting theories.
6. Discuss the role of accounting theory in the development of accounting practices.

Unit Description

The unit introduces students to corporate social responsibility, ethics and governance through an overview of theoretical framework and case studies. Seminars begin with a discussion of the philosophical traditions that provide a framework for corporations’ behaviour. Students examine the rights, values, principles and interest positions of individuals and groups within the corporate structure, the ethical schema that contributes to good corporate governance, the interplay between ethical decision-making and strategic thinking, and the impact of corporate activities in social, cultural, economic and environmental terms.

Seminars focus these issues through analyses of case studies and challenge students to solve complex problems and make decisions through recourse to ethical judgements.

Learning Outcomes

1. Apply judgement to arbitrate between the values, principles and interest positions of groups and individuals within the organisation.
2. Understand the contribution of an ethical schema to the good governance of the organisation.
3. Observe the interplay between ethical decision making and strategic thinking at organisational, professional and personal levels and determine steps to balance them more effectively.
4. Understand what constitutes an ethical dilemma in the global environment based on a knowledge of diverse cultural and philosophical traditions that influence behaviour.
5. Reflect on and rationalise solutions to complex problems.

Unit Description

This introductory Professional and Ethical Practice unit provides undergraduate students with a broad management-oriented understanding of ethical issues. This unit provides students the foundations of professional ethics and the knowledge of developing managerial strategy for maintaining high ethical standard. Different aspects of ethical issues & concerns due to the unabated proliferation and diffusion of Information Technology in our environment will be studied, such as Ethical concepts, Professional Ethics, Privacy & Security in Cyberspace, law and ethics, and Code of Ethics and Professional Conduct.

Learning Outcomes

1. Describe and discuss the principles of ethical practice as they pertain to the IT and business sectors.
2. Describe and discuss the historical development of computer and communications technologies and the growth of the IT industry.
3. Demonstrate an understanding of professional IT dilemmas such as privacy, computer crime, systems reliability, intellectual property, copyright, the impact of technology on employment, and the impact of technology on society.
4. Demonstrate an understanding of basic problem solving and decision making skills.
5. Describe and discuss theories relating to team work and team dynamics, and how to build consensus and manage conflict.
6. Identify and discuss the regulatory obligations relating to an IT environment.
7. Describe and discuss the principles and practices associated with building and maintaining an effective professional network and the role of mentors in that network.

Unit Description

In Discrete Mathematics, you will explore some important mathematical ideas that play a key role in Information Systems. Topics include Number & Algebra, Powers, Exponential & Logarithmic Equations, Statistics & Discrete Probability, Complex numbers, Logic, Computer Number Systems, and Graphs & Trees.

Discrete Mathematics is designed in particular for those who are studying Business Information Systems and is relevant and useful for any person with an interest in contemporary mathematics and its applications.

Learning Outcomes

1. Use the laws of algebra to manipulate and simplify numerical and symbolic expressions.
2. Apply appropriate rules to manipulate powers, exponentials and logarithms, and apply these methods to problems in information systems and time complexity.
3. Understand the principles of probability and statistics underpinning IT.
4. Describe and discuss key theories and concepts in mathematics including binary and other number systems, linear equations and graphs, and vector algebra.
5. Demonstrate an understanding of how mathematical concepts relate to and can be applied to computing and the IT, and IS industry.
6. Demonstrate proficiency in applying the principles of logic and proof, data structures, algorithms, induction and recursion, counting techniques, relations, graphs, trees, Boolean algebra and modelling.
7. Demonstrate effective written communication skills.

Unit Description

This Unit examines the theory and concepts of data organisation and their impact on business information management. The Unit ensures that students understand the increasingly technological issues in managing databases in organisations, and are aware of both the possibilities and the restrictions of such systems.

The Unit introduces students to the capabilities and advantages of database management systems.  It involves learning the general features of such database management software and using an actual system for a practical application.  

Students will gain a basic knowledge of database design and development including data modelling methods, techniques for database design, and implementation of the database using a relational database management system.

Learning Outcomes

1. Describe and discuss key ideas and concepts of data organisation and their impact on business information management.
2. Compare and contrast different types of databases and data organisation.
3. Demonstrate an understanding of the fundamentals of database design, implementation, management, and maintenance, including consideration of appropriate data security.
4. Implement a relational database using the Structured Query Language (SQL) Data Definition Language (DDL).
5. Demonstrate an ability to query a relational database using Structured Query Language (SQL) Data Manipulation Language (DML).
6. Identify and discuss issues surrounding data security and privacy, and the ethical use of information.

Unit Description

The lectures will introduce fundamental computing concepts and the techniques of computer programming including problem solving, algorithm design, good program coding, documenting, debugging, testing and implementation.  Basic algorithms (including searching, and sorting) and data structures (including arrays) are studied in the context of useful applications.  Elements of ‘good programming practice’ will be emphasised in the course.

Students will be exposed to popular programming languages such as C++, Java, and Python that are currently used in industries.  Students will undertake practical exercises and activities in one or more of these languages available in the Computer Laboratory.

Learning Outcomes

1. Describe and discuss the practical applications of computer programming and how it can be used to solve business problems.
2. Identify different programming languages and their environments and compare and contrast their different features and benefits, and advantages and disadvantages.
3. Demonstrate an understanding of the concepts associated with object orientation as an approach to data abstraction.
4. Describe and discuss the elements of effective programming style.
5. Demonstrate an understanding of the software development lifecycle and apply sound programming analysis techniques(design, coding, debugging, testing and documentation) to simple programming problems.
6. Apply theoretical knowledge and practical skills to design and implement simple object oriented programs using a range of programming languages including, for example, Java, C, C++, Python, and Visual Basic.

Unit Description

This unit builds on the student’s understanding of the general principles of marketing covered in Marketing Fundamentals BUS 102, expanding on consumer behaviour, linking the relationship between consumer behaviour and marketing strategy. The lectures explore factors that affect consumer’s purchasing behaviour, including personality, needs, motivation and attitudes; as well as external factors, such as demographics, family structure, social class and culture. Lecture discuss the consumer decision-making process from problem recognition, persuasion, purchase and post purchase processes. Also examined are the consumer life cycle and the application of Customer Relationship Management (CRM). The latter part of the unit discusses the strategic importance of customer relationships and the tool of CRM in achieving expected business performance. Tutorials are used to apply the concepts learned. Group work is used to develop customer relationship strategies that are presented to the students’ peers during tutorials.

Learning Outcomes

1. Understand the impacts on consumer behaviour including the individual, social, cultural and societal factors.
2. Understand the principles of Customer Relationship Management and its implementation.
3. Apply consumer behaviour principles to marketing strategy.
4. Understand the ethics of consumer behaviour, public policy and consumer protection.

Unit Description

This unit examines the operational facets of organisations, focusing on the processes that contribute to the organisation’s end product or service.

In lectures, operational objectives and strategies are examined and students develop an understanding of a number of key functions within the organisation including the design of processes, the design of supply networks, process technology and job design. Planning and control are recognised as a central management function and this includes planning and controlling inventory, supply chain management and project management. The processes of monitoring, measuring, analysing and improving performance and the concept and application of total quality management (TQM) are also explored.

In tutorials, these concepts are applied in essays, presentations and reports.  The end of semester examination tests students’ understanding of concepts and processes.

Learning Outcomes

1. Identify the role and function of the operations manager.
2. Explain how operations objectives and strategies fit within an organisation.
3. Describe the many facets of the operations process (design, planning/control, and improvement).
4. Develop the knowledge required to manage resources in the organisation, including staff.
5. Apply theory to a practical operations management scenario.

Unit Description

This Unit explores the process of building “something from nothing”, a common definition of ‘entrepreneurship’, and the various methods of raising venture capital, including ‘selling’ the idea to venture capitalists (investors).

In workshops using theory and case studies, the Unit examines what makes a successful entrepreneur.

Identifying or creating a business opportunity, evaluating the feasibility of that opportunity and methods of financing the venture are discussed. Students will develop an understanding of the skills and strategies needed to manage a start-up company.

Learning Outcomes

1. Identify the features of entrepreneurship, and characteristics and behaviours of entrepreneurs and investors.
2. Explain how to evaluate new venture opportunities.
3. Understand the increasing significance of venture capital in a knowledge-based economy and the different methods of financing a start-up company including an analysis of financial risk.
4. Analyse the business planning, strategy and goal setting processes.
5. Demonstrate how to pitch a venture to investors.
6. Describe the components of launching a venture, including marketing and management strategies.
7. Apply concepts by preparing a business plan and investment proposal for a fictional start-up.

Unit Description

International Business introduces students to globalization and the nature of global markets.  The lectures will explore key issues and relationships in the global business environment, in particular, political, legal and cultural differences as well as international trade and foreign investment policies.

Learning Outcomes

1. Identify business challenges associated with international business.
2. Discuss the nature of globalisation and the structure of international business.
3. Appraise different political, legal, and economic forces in business environments across the world.
4. Identify key elements of cultural difference that may affect workplace decision making.
5. Explain the principles of international trade and the nature of foreign direct investment.
6. Discuss operational aspects of international business.

Unit Description

This unit studies the techniques, tools and methods of systems analysis in a business environment. The unit aims to assist students to develop analytical skills in information requirements analysis, problem identification, feasibility assessment, data modelling, use case analysis, specifications and socio- technical issues of the systems development life-cycle.

Learning Outcomes

1. Describe and discuss concepts and principals of systems analysis and design.
2. Demonstrate and understanding of the stages of the systems development life cycle.
3. Compare and contrast different approaches to systems analysis and design such as the structured approach and object-oriented approach.
4. Apply basic diagrammatic modelling tools to systems analysis and design.
5. Use specifications such as user interfaces, databases, and systems interfaces to design systems to meet specific business/project purposes.
6. Identify and critically assess current trends and developments in systems analysis and design.

Unit Description

This Unit introduces students to the fundamental issues in modern data communications and computer networks. This is essential knowledge for all users of IT, IT professionals and those who wish to specialize in computer networking. Students learn about the layered networking model and are introduced to networking devices and protocols. They learn how these are used in computer networks and in net-based application programs. The primary focus of this subject is Local Area Networks (LAN). Student practical work includes designing and building simple peer-to-peer networks and LANs that are connected to the Internet. The core set of protocols employed on the global Internet, TCP/IP, is studied.

Learning Outcomes

1. Describe and discuss the key principles of data communications and computer networks and network architectures.
2. Demonstrate an understanding and working knowledge of commonly used network protocols including OSI and TCP/IP.
3. Describe and discuss the key functions and various elements (routers, modems, etc.) of modern computer networks (LANs, WANs, and wireless networks).
4. Design, configure, build, and troubleshoot a simple/basic local area network (LAN).
5. Identify and critically assess key security and data verification issues related to the creation and maintenance of computer networks.

Unit Description

The unit examines current security threats to organizations and the necessary security processes required to mitigate these threats. Topics covered include: security policy design and management; security technologies, products and solutions, firewall and secure router design, installation, configuration and maintenance; AAA implementation using routers and firewalls; and virtual private networks.

Learning Outcomes

1. Demonstrate an understanding of data and information security principles and the tools and techniques used to secure computers.
2. Demonstrate the ability to assess and manage the security of computers and computer networks, including configuring and maintaining firewalls and associated security software.
3. Research, develop, and document a basic security policy, and analyse, record, and resolve all security incidents.
4. Identify and assess the threats to, and vulnerabilities of, networks.
5. Demonstrate the ability to configure and establish a virtual private network (VPN).

Unit Description

This unit offers students an overview of the application of knowledge, skills, tools, and techniques to project activities for achieving project requirements. It helps student understanding of how project management is accomplished through the application and integration of the project management processes of initiating, planning, execution, monitoring, controlling and closing. In this course, we introduce the concept of project management, discuss the role of project manager, identify and orient students with the issues related to planning the project, schedule and project control and evaluation and management of project team.

Learning Outcomes

1. Describe and discuss the key concepts and theories of project management.
2. Demonstrate an understanding of the different phases of the project life cycle including planning, costing, scheduling and controlling.
3. Demonstrate an understanding and awareness of the role of the project manager and the functions and operations of project teams and groups.
4. Demonstrate a working knowledge and understanding of key project management software applications tools, and techniques including critical path analysis, and PERT and GANTT charts.
5. Critically assess examples of project management practice as evidenced through case studies.
6. Apply the principles and tools to monitor and evaluate IT projects.

Unit Description

This unit provides students with a foundation in enterprise information systems and identifies the key issues for managers involved in acquiring and maintaining large-scale software systems in organisations. The strategic significance of enterprise systems in organisations is demonstrated through investigating enterprise resource planning (ERP) support for fundamental business processes, and examining the relationship between the configuration of enterprise systems modules and the design of organisational structures and practices. The objective of the unit is to provide students with sufficient knowledge of enterprise systems so that they can appreciate the role and functionality of ERP software as well as being able to contribute effectively in projects for acquiring and enhancing ERP software.

Learning Outcomes

1. Demonstrate an understanding of the basic principles and issues associated with enterprise systems.
2. Explain and describe the scope of common enterprise systems (e.g. supply chain, HRM, procurement, etc.)
3. Identify and critically assess the challenges associated with implementing enterprise systems and their impact on business.
4. Demonstrate an understanding of the enterprise system development life cycle, from selection, acquisition, implementation, and maintenance.
5. Identify the factors that contribute to an organisation’s readiness to implement enterprise systems and how obstacles might be overcome.

Unit Description

With the globalization of business, mastering the cross-cultural “people factor” is a critical aspect of success. Cross-cultural management aims to equip students with a thorough understanding of cultural dimensions of international management. Not only will students be introduced to intercultural concepts, models and techniques; through exercises and group work they will learn how to apply these in international business context.

Learning Outcomes

1. Interact effectively with members of cultures other than their own, specifically in the context of international business relations.  
2. Apply a number of models, concepts and techniques that will enable students to understand cross cultural differences and implications in the business environment.
3. Identify challenges that inhibit organisations, teams and people from developing Cultural Intelligence and explore ways of managing these issues.
4. Consider the issues and problems of managing in different cultures, in particular at the ‘people level’ which invariably arise in international business relationships.

Unit Description

Strategic development and management is the basis of proactive business practice. It necessitates an understanding of business structure and processes, an ability to identify corporate assets and objectives, and the capacity to use all relevant information when planning for the success and longevity of an organisation.

The lectures provide students with the knowledge and skills required to be able to conceive and implement appropriate business strategies. They focus on the theoretical frameworks that underpin strategic business management and locates them in both a national and international context with a focus on the Asia-Pacific region.

Students will examine the theory and practice of business planning, assessment and evaluation, concept development, and strategic implementation. These will be put into practice and application using a number of case studies and within different contexts.

Learning Outcomes

1. Understand the relationship between structure and strategy and describe the theoretical frameworks that underpin strategic business management.
2. Describe the process of implementing a business strategy, including developing and implementing routines that respond to strategic direction.
3. Identify the stages in the strategic management process and explain the need for creative and innovative thinking.
4. Analyse and assess the organisation’s competitive environment (both internally and externally) when developing strategy.
5. Analyse and select from the strategic options available, ensuring that all viable alternatives are appropriately evaluated and that possible challenges and their contingencies are anticipated and prepared.
6. Identify and understand the professional codes of conduct and notions of corporate social responsibility that inform and influence successful strategy development.
7. Understand and analyze the factors that make up a competitive business environment including external influences such as government policy and regulation, and identify appropriate responses.

Unit Description

This Unit builds on student’s understanding of the general principles of marketing discussed in Marketing Fundamentals BUS102 and applies them to International Marketing from an Asia-Pacific perspective.

In lectures, students analyse the economic, financial, cultural, social, political, legal and technological environments of international markets. They also examine the planning processes used in international marketing, international marketing strategies, and international marketing implementation including the 4 Ps of product, promotion, pricing and placement. Students explore contemporary challenges faced by global organisations and discuss emerging trends in international marketing. This will be discussed from a regional as well as an international perspective.

The tutorials will be used as interactive sessions where students are given a number of questions to test their understanding of the lectures. They will also get an opportunity to apply the principles of international marketing to create an integrated marketing plan for a product or service.

Learning Outcomes

1. Understand how marketing concepts apply to global marketing.
2. Examine the economic, financial, cultural, social, political, legal and technological environments of international markets.
3. Understand how marketing tools need to be adapted to apply to regional markets.
4. Develop an integrated marketing plan for a product or service on a regional basis.
5. Critically examine contemporary issues of international marketing.
6. Identify emerging international marketing trends.

Unit Description

Issues in International Trade, is a streamed unit in the AIH Bachelor of Business program. The unit describes and analyses the conceptual frameworks needed to make sense of the most important developments in international trade and the global economy.

Students examine international trade institutions and specific trade agreements. Australia’s Free Trade agreements, both in place and in negotiation, are discussed. Practical aspects of international trade such as import/export challenges, technological complexities, marketing and sales, risk management and government requirements and controls are also examined. New opportunities for Australian trade, emerging issues in international trade and the future direction of international trade are explored in detail.

Learning Outcomes

1. Understand the global economic context for international trade.
2. Critically evaluate important trade developments.
3. Identify emerging international trade issues facing organisations today in the future.
4. Explore ways of managing trade issues through the application of theoretical learning and practical techniques.
5. Develop an action plan to deal with an international trade issue.

Unit Description

This Unit is designed as an intensive research unit that allows students to draw upon all of the skills, knowledge, and experience they have developed and acquired throughout the course.

The Unit aims to expose students to the practical contextual factors that organisations encounter when conducting their business. Students will conduct an in-depth case study research project upon an identified national or international business.

Learning Outcomes

1. Apply theoretical, technical, and practical skills to achieve real life business situations.
2. Undertake in-depth research via intensive case-study investigation.
3. Identify actual issues and difficulties that confront a business businesses and develop potential responses and solutions.
4. Analyse a national or international business operating environments and the factors that influence the business, for example, government regulation.
5. Discuss and present well-researched and considered business solutions in a highly professional manner.

Unit Description

E-Business, in its broadest sense, is the use of information and communication technologies (ICT) to support all business activities.  E-Commerce (a subset of e-Business) involves the use of the Internet in the transacting of business.  Organisations are experiencing enormous changes brought about, in part, by the multi-billion dollar evolution of e-Business and e-Commerce.  The unit presents the theory and practice involved with organisation-wide application of technology to enable improved business practices and management decisions. The unit provides a common foundation composed of the fundamental concepts required for the use and application of telecommunications, systems, and technology in the E-business environment.  This unit also examines the ethical, social and legal implications underlying e-Business.

Learning Outcomes

1. Describe and discuss how the Internet and e-technologies have influenced organisational practices and be able to assist business decision making and build competitive advantage.
2. Describe and recommend how particular e-technologies and infrastructures can be employed by business.
3. Identify and apply key issues associated with client-side and server-side programming, database connectivity, and session tracking.
4. Identify and manage threats and risks specifically associated with e-business and the strategies for how these are managed or mitigated.
5. Demonstrate an awareness and understanding of the application of social and ethical aspects of e-business and e-technologies (including social media).

Unit Description

This unit is the first part of a two-part capstone unit designed to give students experience in developing independent skills and implementing non-trivial programming/ research projects.  Students will pursue a lengthy programming project in any area of computer information systems.

Project 1 requires students to document the system requirement specifications (SRS) and system design specification (SDS) based on the analysis and design of a non-trivial systems project.  The system requirements for the project work are to be specified based on real-world business cases with one of the BBIS Lecturers as an advisor/ supervisor.

Learning Outcomes

1. Work effectively in a team to liaise with clients to determine system requirements and elicit information necessary to create a software solution.
2. Demonstrate an understanding of the roles and responsibilities of software developers, clients and users of a system.
3. Conduct a feasibility study that outlines costs, timeframes, a development schedule, and the features and benefits of a prospective software solution.
4. Demonstrate skills in project planning and management, problem solving, analysis, and evaluation.
5. Demonstrate skills in software design, development, implementation, testing, and documentation of an authentic industry type project, that is, a less well-structured or messy problem, requiring demonstration of high level skills.

Unit Description

The objective of this unit is to give students experience in developing independent skills and implementing non-trivial programming projects.  Each student will pursue a lengthy programming project in any area of computer information systems.  The project will be considered from a feasibility perspective, then fully specified, designed and implemented.  Either industry or academic staff will act as client sponsors and the lecturer will supervise progress.

Learning Outcomes

1. Work effectively in a team to achieve a set objective.
2. Liaise with clients to determine system requirements and elicit information necessary to create a software solution.
3. Demonstrate an understanding of the roles and responsibilities of software developers, clients and users of a system.
4. Conduct a feasibility study that outlines costs, time frames, a development schedule, and the features and benefits of a prospective software solution.
5. Demonstrate skills in project planning and management, problem solving, analysis, and evaluation.
6. Demonstrate skills in software design, development, implementation, and testing
7. Create appropriate uses and system documentation.

Unit Description

E-Business is becoming increasingly crucial in the competitiveness of business organisations. The use of Internet technologies has significantly changed the way business operates. Many organisations have moved toward virtual operations and management (v-business). The effective use of Internet applications in gathering, processing and using information to meet both operational and strategic needs will determine the success of a business organisation.

This unit is designed to equip students with the knowledge and skills to critically think, analyse and evaluate the concepts and applications of Internet technologies. Students are expected to consider and apply e-business in business cases.

Learning Outcomes

1. Describe and discuss how organisations use e-technologies to grow and improve the efficiency of their business.
2. Critically discuss the application of e-technologies in areas such as e-marketing, e-communications, e-finance, e-procurement, e-commerce, and supply chain management.
3. Describe and discuss key approaches and methodologies used in implementing e-business solutions.
4. Demonstrate an understanding of the concept of the e-citizen and corporate social responsibility as they relate to e-technologies.
5. Explain the concept of the virtual enterprise.
6. Demonstrate an awareness of emerging e-business applications, especially mobile business applications and solutions.

Unit Description

This unit provides an insight into the knowledge management (KM) foundations, concepts, models, approaches and techniques towards effective KM implementation. It aims at educating and preparing students to the key management discipline of focusing on the effective gathering, organisation, storage, dissemination and flow of information and knowledge within organisations. The unit emphasises the interaction of knowledge and information policies and analyses how knowledge management policies are developed and used in organisations.

Learning Outcomes

1. Demonstrate an awareness and understanding of the relationship between information and knowledge.
2. Describe and discuss the concepts and principles of knowledge management.
3. Describe how knowledge can contribute to organisational effectiveness.
4. Identify and critically assess the impacts of poor or ineffective knowledge management for businesses.
5. Describe and discuss common approaches to knowledge management and their practical application.
6. Identify ways that knowledge is captured, converted, stored, and applied.
7. Explain the interaction of knowledge and information policies.
8. Analyse how KM policies are developed and used in organisations.

Unit Description

This unit introduces students to the object-oriented programming approach using a contemporary language and integrated development environment. This course covers objects, classes, inheritance, and class hierarchies. Using appropriate business examples, this course enables students to solve business problems using the fundamentals of object-oriented programming. Specifically, we will use the Java programming language to learn object-oriented programming concepts.

Learning Outcomes

1. Demonstrate familiarity with the syntax of various object oriented programming languages, especially Java/C#.
2. Describe and discuss how object oriented programming can be used in a business environment to design and create enterprise solutions to business problems.
3. Demonstrate an understanding of the role of programming style concepts such as object interaction, grouping of objects, the role of classes, mnemonic names, indentation, and documentation.
4. Describe and discuss the role and function of design patterns and when to use them.
5. Write object oriented programs using and effectively perform testing and debugging.

Unit Description

This Unit examines the theory and concepts of Management Information Systems and the role they perform in business today. The Unit ensures that students understand the increasingly technological issues in managing information in organisations, and are aware of both the possibilities and the restrictions of such systems.

During lectures, the value and uses of information technology and the way that it is used for operating businesses, making management decisions, gaining strategic advantage and for ensuring probity and transparency in business operations are explained. During the lab sessions, these issues will be demonstrated in a practical manner to the students, so that students can see theory in practice, and appreciate linkages between the concepts.

Learning Outcomes

1. Understand how knowledge is managed in a business organisation.
2. Examine the ethical and social impacts of today’s information systems.
3. Describe electronic commerce and electronic business.
4. Understand how to manage information systems for the digital firm.
5. Understand how hardware and software assets are managed.
6. Examine how data resources are managed.
7. Demonstrate the relationship between enhanced management decision making and information systems.
8. Discuss information system security and control.

Unit Description

This unit presents new and emerging threats within an increasingly interconnected world. The areas covered within the unit range from the fundamentals of creating secured systems through to the types of threats modern computing and network systems can expect to face. The unit further introduces students to the utilisation of tools, techniques and methods in evaluating the security of devices and their related interactions. Students will also develop expertise in applying appropriate safeguards and countermeasures to increase the security profile.

Learning Outcomes

1. Demonstrate a detailed theoretical understanding of Internet security principles and the tools and techniques used to secure computers and computer networks.
2. Demonstrate an understanding of cryptographic concepts, including secret, shared, and public key cryptography.
3. Identify and analyse authentication systems, certificates, authorities, and hierarchies.
4. Identify and assess the threats to, and vulnerabilities of, networks.
5. Mitigate risk and security threats by installing and monitoring network security devices to maintain integrity, confidentiality, and availability of data and devices.
6. Apply general network security standards, inc. Kerberos, PKI, SSL and IPSec.

Unit Description

Large data collections are widely available in many companies and organisations.

Data mining is still a young multidisciplinary field which involves: Database and data warehouse technologies, Machine learning and artificial intelligence, Statistics and numerical mathematics, Parallel and high-performance computing and Visualisation.

Data mining is being applied in many areas such as in Bioinformatics and health, Governments (statistics, census and taxation), Credit card and insurance companies, Terror, crime and fraud detection, and in Networking and telecommunications.

This unit covers the relationship that can be established between data mining and smart business practices. It also explains how to develop models for classification, prediction, and customer segmentation with the help of Data Mining for Business Intelligence techniques. The unit covers both a theoretical and practical understanding of the key methods of classification, prediction, reduction, exploration, and affinity analysis in data mining and how we can apply these methods to real business cases and data.

Learning Outcomes

1. An understanding of the beneficial relationship that can be established between data mining and smart business practices.
2. A comprehensive understanding on how to develop models for classification, prediction, and customer segmentation with the help of Data Mining for Business Intelligence techniques.
3. A theoretical and practical understanding of the key methods of classification, prediction, reduction, exploration, and affinity analysis in data mining.
4. A good understanding of how to apply these methods using real business cases and data.